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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Artificial Intelligence (AI)
Tools, software and services
Optimism Returns to B2B Marketing as Budgets Grow and Generative AI Takes Center Stage, Finds LinkedIn Study
Global B2B marketing leaders are emerging from a challenging year with renewed hope as the sector experiences a shift in tides. According to recent...
The Editor
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June 8, 2023
Industry updates
AI and the emergence of AI-based B2B business models
B2B companies can expect approximately $87 billion worth of opportunities in the AI industry this year
The Editor
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June 1, 2023
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Latest news
B2B marketing news
July 25, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
July 24, 2025
FourthWall appoints new client lead
FourthWall, the employer branding and attraction marketing agency, has appointed Joanne James as client lead. James will focus on...
B2B marketing news
July 23, 2025
Poor-quality lead data ‘still plaguing B2B marketers’
Nearly three-quarters of B2B marketers estimate that at least 10% of their lead data is inaccurate, outdated or non-compliant,...
Must read
Features
July 23, 2025
9 traits of high-converting B2B content
While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.
Features
July 22, 2025
The rise of expert-led content: Why authenticity outperforms polish in B2B
Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.
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