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Tag:Artificial Intelligence (AI)

Optimism Returns to B2B Marketing as Budgets Grow and Generative AI Takes Center Stage, Finds LinkedIn Study

Global B2B marketing leaders are emerging from a challenging year with renewed hope as the sector experiences a shift in tides. According to recent...

AI and the emergence of AI-based B2B business models

B2B companies can expect approximately $87 billion worth of opportunities in the AI industry this year

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What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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FourthWall appoints new client lead

FourthWall, the employer branding and attraction marketing agency, has appointed Joanne James as client lead. James will focus on...

Poor-quality lead data ‘still plaguing B2B marketers’

Nearly three-quarters of B2B marketers estimate that at least 10% of their lead data is inaccurate, outdated or non-compliant,...

Must read

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.

The rise of expert-led content: Why authenticity outperforms polish in B2B

Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.