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Tag:Artificial Intelligence (AI)

Tools, software and services

Bard Integrates with Google Apps for Enhanced B2B Marketing Functionality

Explore Bard's seamless integration with Google Apps. Unlock the future of AI-powered collaboration.
The Editor -
Regulation and compliance

CMA Proposes Principles for Competitive AI Markets and Consumer Protection

CMA's review on foundation models emphasises responsible AI development and consumer protection.
The Editor -
Thought leadership

The search armageddon: AI’s impact on SEO, conversion, and the marketing funnel

AI is transforming SEO. Explore the future of search marketing and stay ahead of the curve.
Jess Petrella -
Features

The marketer 2.0 – what skills will they have?

Discover the top five future marketing skills. Master AI, data analytics, and omnichannel strategies for success.
Thomas Peham -
Thought leadership

Can AI be the keeper of institutional knowledge?

Harnessing AI for B2B marketing: Preserving institutional memory, anticipating trends, and redefining campaigns in today’s dynamic business landscape.
Stefan Tornquist -
Tools, software and services

Generative AI Tools: Essential for 75% of B2B Marketing Leaders, Reveals Canva Survey

75% of B2B leaders embrace generative AI: Dive into Canva's revealing survey.
The Editor -
Industry updates

Google Showcases Latest AI Advancements at Cloud Next

Key insights for marketers from Google Cloud Next 2023 on AI, analytics and how top companies are applying generative technologies.
The Editor -
Regulation and compliance

UK’s House of Commons Committee Highlights Twelve Governance Challenges for AI

House of Commons explores 12 key AI governance challenges affecting B2B marketing and legislation. Gain insights for your strategy.
The Editor -
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

FourthWall appoints new client lead

FourthWall, the employer branding and attraction marketing agency, has appointed Joanne James as client lead. James will focus on...
B2B marketing news

Poor-quality lead data ‘still plaguing B2B marketers’

Nearly three-quarters of B2B marketers estimate that at least 10% of their lead data is inaccurate, outdated or non-compliant,...

Must read

Features

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.
Features

The rise of expert-led content: Why authenticity outperforms polish in B2B

Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.

Sales, marketing & business skills courses and training
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