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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Industry updates
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Regulation and compliance
Tools, software and services
Features
Thought leadership
Reviews
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Artificial Intelligence (AI)
Tools, software and services
Getty Images Introduces a Commercially Safe Generative AI Tool
Unveiling Getty Images' new generative AI tool: merging advanced AI with premium creative content for an unparalleled visual experience.
The Editor
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September 29, 2023
Tools, software and services
Meta Unveils New AI Features Across Its App Suite
Explore Meta's groundbreaking AI features, enhancing creativity and communication across its app suite. Dive into the future of digital interaction.
The Editor
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September 28, 2023
Tools, software and services
Bard Integrates with Google Apps for Enhanced B2B Marketing Functionality
Explore Bard's seamless integration with Google Apps. Unlock the future of AI-powered collaboration.
The Editor
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September 25, 2023
Regulation and compliance
CMA Proposes Principles for Competitive AI Markets and Consumer Protection
CMA's review on foundation models emphasises responsible AI development and consumer protection.
The Editor
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September 25, 2023
Thought leadership
The search armageddon: AI’s impact on SEO, conversion, and the marketing funnel
AI is transforming SEO. Explore the future of search marketing and stay ahead of the curve.
Jess Petrella
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September 21, 2023
Features
The marketer 2.0 – what skills will they have?
Discover the top five future marketing skills. Master AI, data analytics, and omnichannel strategies for success.
Thomas Peham
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September 21, 2023
Thought leadership
Can AI be the keeper of institutional knowledge?
Harnessing AI for B2B marketing: Preserving institutional memory, anticipating trends, and redefining campaigns in today’s dynamic business landscape.
Stefan Tornquist
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September 15, 2023
Tools, software and services
Generative AI Tools: Essential for 75% of B2B Marketing Leaders, Reveals Canva Survey
75% of B2B leaders embrace generative AI: Dive into Canva's revealing survey.
The Editor
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September 14, 2023
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Latest news
B2B marketing news
August 29, 2025
What really works in B2B video ads?
LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news
August 28, 2025
Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership
B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news
August 27, 2025
Zynova launches hybrid marketing service for local providers
Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...
Must read
Features
August 27, 2025
9 common B2B event marketing mistakes – and how to avoid them
With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features
August 26, 2025
Best tools for B2B event marketers: From booth planning to lead capture
In the UK’s 2025 B2B marketing landscape, in-person events...
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