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Tag:Artificial Intelligence (AI)

LoopMe’s AI Breakthrough: Securing Two Patents in Intelligent Advertising Marketplace

Explore LoopMe's innovative AI patents transforming programmatic advertising, enhancing bid efficiency and promoting sustainable practices.

Lenovo Unveils New Hybrid Cloud Platforms and Services to Propel AI Advancements

Lenovo launches of an array of new ThinkAgile hybrid cloud solutions and ThinkSystem server platforms.

How to stand out from the crowd: Five B2B marketing trends for 2024

Kiri Craig, Managing Partner at onebite, talks about give B2B marketing trends for 2024.

The marketer’s guide to ethical AI

AI has made a profound and tangible impact - but also brought in some ethical questions.

Businesses Worldwide Embracing Generative AI in Marketing, Report Reveals

A report sheds light on the prevalent adoption of generative AI in marketing strategies.

B2B Buyers Take Charge: 6sense Report Unveils Critical Insights

The 2023 B2B Buyer Experience Report by 6sense revealed a significant advantage wielded by buyers in B2B.

Embracing AI in Social Media: Hookle’s Revolutionary Approach

Explore Hookle's AI revolution in social media for small businesses – a game-changer in digital marketing efficiency.

The Transformation of Advertising: AI’s Role in Programmatic Marketing

The advertising landscape has undergone a substantial shift due to technological advancements, particularly in the realm of Artificial Intelligence (AI). This change is most...

Latest news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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FourthWall appoints new client lead

FourthWall, the employer branding and attraction marketing agency, has appointed Joanne James as client lead. James will focus on...

Poor-quality lead data ‘still plaguing B2B marketers’

Nearly three-quarters of B2B marketers estimate that at least 10% of their lead data is inaccurate, outdated or non-compliant,...

Must read

9 traits of high-converting B2B content

While “content that converts” is the goal for nearly every marketing team, far fewer can actually define what it looks like.

The rise of expert-led content: Why authenticity outperforms polish in B2B

Whether it’s founders, consultants, sales leaders or product owners, the voices buyers are listening to, and trusting, are those of real people with subject matter credibility.