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Tag:Artificial Intelligence (AI)

Industry updates

Lenovo COO Predicts AI and IT Transformation Trends for 2024

Linda Yao, Chief Operating Officer and Head of Strategy at Lenovo, shares her predictions for 2024.
The Editor -
Marketing strategies

GEO vs. Traditional SEO: Report Helps Marketers Navigate the Shift

Revolutionize your SEO approach with GEO. Explore effective strategies for the AI-driven digital marketing landscape.
The Editor -
Tools, software and services

LoopMe’s AI Breakthrough: Securing Two Patents in Intelligent Advertising Marketplace

Explore LoopMe's innovative AI patents transforming programmatic advertising, enhancing bid efficiency and promoting sustainable practices.
The Editor -
Tools, software and services

Lenovo Unveils New Hybrid Cloud Platforms and Services to Propel AI Advancements

Lenovo launches of an array of new ThinkAgile hybrid cloud solutions and ThinkSystem server platforms.
The Editor -
Features

How to stand out from the crowd: Five B2B marketing trends for 2024

Kiri Craig, Managing Partner at onebite, talks about give B2B marketing trends for 2024.
Kiri Craig -
Features

The marketer’s guide to ethical AI

AI has made a profound and tangible impact - but also brought in some ethical questions.
Robin Campbell-Burt -
B2B marketing news

Businesses Worldwide Embracing Generative AI in Marketing, Report Reveals

A report sheds light on the prevalent adoption of generative AI in marketing strategies.
The Editor -
Industry updates

B2B Buyers Take Charge: 6sense Report Unveils Critical Insights

The 2023 B2B Buyer Experience Report by 6sense revealed a significant advantage wielded by buyers in B2B.
The Editor -
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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