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Marketing strategies

How to Turn Annoying Ads into Business Assets

Dany.AI unveils some ways for businesses to harness the potential of sometimes annoying ads.
The Editor -
Regulation and compliance

Google Faces US Antitrust Trial Over Digital Ads in September

Google is set to go to trial in the US over allegations related to its dominance in digital advertising technology.
The Editor -
Thought leadership

As advertising spend is shown the door, marketers need to think outside the box

Judith Ingleton-Beer, CEO at IBA International, explains why marketers need to think outside the box.
Judith Ingleton-Beer -
Tools, software and services

LoopMe’s AI Breakthrough: Securing Two Patents in Intelligent Advertising Marketplace

Explore LoopMe's innovative AI patents transforming programmatic advertising, enhancing bid efficiency and promoting sustainable practices.
The Editor -
Industry updates

The Transformation of Advertising: AI’s Role in Programmatic Marketing

The advertising landscape has undergone a substantial shift due to technological advancements, particularly in the realm of Artificial Intelligence (AI). This change is most...
The Editor -
Marketing strategies

AI Advertising: A Comprehensive Analysis of Growth and Trends

Uncover the surge in AI advertising spend from 2022-2023 and the driving forces behind this trend.
The Editor -
Tools, software and services

Drovo Secures £3m Funding to Enhance Digital Vehicle Topper Advertising in London

Drovo's £3m funding set to revolutionise UK's transit advertising. Learn more.
The Editor -
Tools, software and services

Amazon Ads Unveils AI-Powered Image Generation and Enhanced Ad Tech Capabilities

Discover Amazon Ads' latest AI-powered capabilities and their potential impact on the B2B marketing landscape.
The Editor -
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Latest news

B2B marketing news

What really works in B2B video ads?

LinkedIn has published new research revealing what makes B2B video ads truly perform – and it’s not expensive visuals...
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B2B marketing news

Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
B2B marketing news

Zynova launches hybrid marketing service for local providers

Tech and marketing firm Zynova has launched a new fully integrated marketing solution aimed at helping small service-based businesses...

Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...

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