Simpli.fi has been nominated in two categories at the 2025 Dick Reed Awards, marking the fifth consecutive year the company has received recognition at the event. The programme, hosted by Just Global, honours innovation and excellence across the B2B marketing and AdTech landscape.
Simpli.fi was shortlisted in the Channel Advancements & Innovation – Programmatic category for its integration with B2B data provider Bombora. The collaboration was recognised for its contribution to programmatic advertising, with a focus on precision targeting and future-proof audience engagement.
The company also secured a nomination in the Commitment to Excellence – Omnichannel category, where Senior Performance Analyst Kevin Dwyer was recognised for his consistent delivery of strong results and campaign performance across multiple channels. Dwyer’s work with clients, including Just Global, was highlighted for its strategic insight and optimisation.
“We’re honoured to be recognised in two categories at the 2025 Dick Reed Awards, which celebrate the very best in the AdTech space,” said Frost Prioleau, Co-Founder and CEO of Simpli.fi. “It’s a testament to not only the skill and expertise of our team, but also to our strong partnerships with industry leaders and the consistency of the results we deliver for our B2B customers.”
The company’s integration with Bombora combines Simpli.fi’s programmatic capabilities with intent-based insights from Bombora’s B2B Data Cooperative. This partnership allows advertisers to target and engage audiences based on real-time research and content consumption, enhancing campaign relevance and reach.
Simpli.fi has received at least one nomination every year since the Dick Reed Awards launched in 2020. Past nods have included four consecutive nominations for Strategic Partner Agency of the Year, as well as recognition for collaboration and individual achievement.
The 2025 nominations reflect Simpli.fi’s ongoing presence in the evolving B2B advertising space, and its continued focus on delivering measurable performance through innovative solutions and strong partner relationships.
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