Customer and employee experience platform Medallia has appointed Carrie Parker as its new chief marketing officer, bringing over 25 years of experience in marketing leadership across the SaaS and technology sectors.
Parker joins Medallia from Cision, where she served as CMO and led global marketing efforts to accelerate demand generation and elevate brands including Brandwatch and CisionOne. Her broader career includes leadership roles at Vericast, American Express, Kantar, and Cordial, with a track record of brand transformation and revenue growth through data-led marketing strategies.
In her new role, Parker will be responsible for shaping and elevating Medallia’s brand, accelerating demand, and communicating the company’s innovation and value proposition to a global market.
CEO Mark Bishof said Parker’s appointment strengthens the company’s leadership at a critical time. “Carrie brings an incredible wealth of experience in marketing to her new role at Medallia and we are excited to have her join the best leadership team in experience management. We have a clear vision for the future of CX and Carrie will be instrumental in leading the charge to highlight our incredible customers, our cutting-edge innovation, and our brand leadership in the market.”
Medallia is a recognised leader in customer experience (CX) and employee experience (EX) technology, working across industries to help organisations capture and act on real-time insights. Parker’s appointment signals a continued focus on growth and innovation as the company looks to expand its reach and influence in the experience management market.
Parker said she is energised by the opportunity to build on Medallia’s existing momentum. “I am passionate about the impact marketing and brand can have on an organisation and I am energised by the incredible vision Medallia has for the future of customer experience. Medallia is already acknowledged as the market leader and I look forward to working with the team to further elevate our brand and the mission-critical offerings that Medallia brings to the experience market across all industries.”
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