JBI Studios, a global AI-based marketing and sales software provider, and Metia Group, a data-driven marketing and insights agency, have announced their strategic merger.
The newly formed entity, JBI Metia, aims to fuel client revenue growth through AI-powered sales and marketing solutions. Operating across six global locations, including Los Angeles, London, New York, Singapore, Seattle, and Austin, JBI Metia combines over 150 specialists in digital marketing and artificial intelligence.
JBI Metia offers its clients Metia’s long-standing expertise in marketing and JBI’s enterprise AI platform, known as AI Suite. Through this merger, JBI Metia seeks to streamline clients’ operations and enhance their sales and marketing results using data-driven insights and AI-enabled tools.
New Offerings to Elevate Sales and Marketing Performance
JBI Metia has introduced three offerings designed to help organisations improve their sales and marketing efforts. These include Scorecards, which assess and document a company’s current sales and marketing performance, then offer a structured plan to achieve desired goals.
The combined company also offers Whitespace solutions, which use data-driven insights to help clients identify key audience narratives and uncover commercial growth opportunities. JBI Metia’s CodeSM offering, designed to boost operational efficiency, brings AI-powered automation to sales processes—from lead generation and nurturing to deal conversions.
JBI Metia’s sales and marketing solutions are available as both on-demand services and through long-term enterprise relationships, allowing companies flexibility in how they apply these tools.
A central feature of JBI Metia’s service is the use of enterprise AI to enhance data management and increase efficiency in client interactions. JBI Metia’s Knowledge Bases offer a comprehensive data management solution, integrating both customised insights and financial market data. This platform allows clients to streamline their operations, enhance personalisation in customer engagement, and use knowledge as a competitive advantage in their respective markets.
Leadership on the Strategic Merger
Steve Ellis, CEO of JBI Metia, emphasised the combined strength of the two companies, stating, “For nearly forty years, Metia has applied technology and expertise to solve marketing challenges. Merging our businesses brings together deep AI competence, a proven platform and proven sales and marketing expertise, used by some of the largest tech and finance firms in the world. Together we will accelerate the use of AI alongside human expertise to improve the productivity, quality and effectiveness of sales and marketing programs, ultimately driving significant revenue growth for our clients.”
Mark Trousdale, Chief Growth Officer of JBI Metia, noted the importance of data analytics and AI, saying, “Combining our firms to create JBI Metia is a game changer for our clients and prospective clients, harnessing an extraordinary depth of data analytics expertise and solutions. Every company cares about revenue growth. Now they have a one-stop shop for data, AI, software and solutions enabling them to achieve sales and marketing excellence.”
The B2B Marketer, the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
