Forrester has officially opened nominations for its 2025 B2B Awards in Europe, the Middle East and Africa (EMEA) and Asia Pacific (APAC), recognising B2B organisations that drive revenue growth through the effective alignment of marketing, sales and product strategies.
Two distinct award categories are available: the B2B Return On Integration (ROI) Honors and the B2B Programs Of The Year (POY) Awards. Both are open to companies of all sizes based in the respective regions, with a focus on showcasing cross-functional collaboration and customer-centric approaches.
The ROI Honors will highlight organisations that have successfully aligned their go-to-market teams to improve performance and customer value, particularly those leveraging technology to support integrated processes. The POY Awards will celebrate excellence within individual functions, including demand generation, account-based marketing, marketing operations, product management and sales.
“Forrester’s B2B Awards highlight organisations that exemplify strong cross-functional alignment across marketing, sales, and product functions,” said Paul Ferron, VP and research director at Forrester. “We’re looking forward to recognising APAC- and EMEA-based organisations that understand that achieving alignment is not just a strategic advantage; it’s a necessity for delivering unmatched customer experiences and navigating dynamic buyer expectations.”
Forrester deadline looms
Nominations for the EMEA awards close on 14 July 2025, with winners to be announced at Forrester’s B2B Summit EMEA in London and online from 6–8 October. APAC nominations close on 14 August 2025, with winners to be revealed at the B2B Summit APAC in Singapore on 6 November.
Forrester’s awards aim to showcase B2B companies that are pushing boundaries, aligning their internal operations around customer value, and setting new benchmarks in go-to-market performance.
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