Executive-led content is “reshaping” B2B marketing

With 1.4 billion pieces of content created daily, executives face an uphill battle to stand out in an increasingly noisy digital landscape. The solution, according to Flywheelr, is a shift from traditional corporate marketing to executive-led content, where business leaders drive engagement by sharing insights and building trust directly with their audience.

Flywheelr, a subscription-based executive branding service, is helping CXOs, senior executives, and startup founders establish their thought leadership through LinkedIn content, strategic storytelling, and network-building. In its first year, the company has onboarded 55+ senior executives and 35 B2B brands, achieving $300,000 in annual recurring revenue (ARR) and gaining acceptance into the Microsoft for Startups programme.

The rise of executive-led storytelling

Leaders like Satya Nadella (Microsoft) and Aravind Srinivas (Perplexity) generate significantly more engagement for their companies than corporate social media ever could. Executives are now the new brand voices, but many struggle with time constraints and approval bottlenecks that limit their ability to share valuable insights.

“Executives are the new brand voices, but most struggle with time constraints and approval bottlenecks,” says Anuraag A. Tyagi, co-founder of Flywheelr.

Flywheelr aims to bridge this gap by offering:

• Expert-written thought leadership content – Developed by senior strategists to ensure industry relevance and high-quality storytelling.
• Network-building beyond content – Helping executives expand their influence by fostering connections with their target audience.
• Seamless content approvals and scheduling – An intuitive platform that eliminates delays, allowing executives to review, edit, and publish content in minutes.

From content to business impact

Flywheelr’s approach isn’t just about visibility—it delivers tangible business results.

“Flywheelr’s LinkedIn content strategy helped generate inbound business we weren’t even actively pursuing,” says Russell Unrath, CEO of MedCognition. “One post led an existing customer to discover our adjacent services—resulting in an additional deal.”

Another tech CEO shared how LinkedIn-driven visibility transformed their industry presence:
“At least 30 people at an industry event told executives they had already seen LinkedIn posts. It changed how we built trust before even meeting them.”

As corporate marketing struggles to cut through the noise, executive-led storytelling is proving to be a powerful alternative—driving engagement, building trust, and ultimately influencing B2B decision-making.