Decision Counsel has expanded its leadership team with the appointment of Benjamin Felix as president and Mike Swainey as executive strategist.
The move comes after a year of growth for the company, which collaborates with clients including DC Counts, TransUnion, Avid, Axos Bank, and S&P Global to develop growth strategies, create product marketing frameworks, and deliver revenue acceleration programmes.
Sal Fuentes, CEO and founder of Decision Counsel, said, “Ben’s leadership experience in data, insights, and the revenue growth arenas, combined with Mike’s strategic marketing and ABM acumen, will be invaluable in propelling our company into its next phase of growth. Their contributions will significantly elevate the value Decision Counsel delivers to our clients and set the bar for the ‘business impact’ a strategic go-to-market collaboration can make.”
Felix, as president, will lead strategic initiatives to strengthen the company’s position and drive growth. His background includes expertise in data-driven marketing, revenue operations, and retail advertising networks. Before rejoining Decision Counsel, Felix served as CMO advisor for Digital Commerce Global and chief marketing officer at Stackline. He holds an MBA from Columbia Business School and a bachelor’s degree from the University of Missouri-Columbia.
“Decision Counsel has a proven track record of innovation and excellence in high-level B2B marketing, and I am eager to lead our team to the next phase of growth,” said Felix. “Together, we are developing groundbreaking strategic solutions to elevate brands, forge sustainable relationships, and empower them to own their market ecosystems.”
Swainey joins as executive strategist, bringing nearly 30 years of experience in marketing strategy, consulting, and leadership. His expertise includes designing and implementing initiatives that enhance the performance of sales and marketing teams while delivering measurable results. Swainey has held senior roles at Intelligent Demand, The Integer Group, and Doner. He holds a bachelor’s degree in business, marketing, and advertising from Miami University (Ohio).
With Felix and Swainey now part of the team, Decision Counsel aims to enhance its ability to deliver impactful and effective marketing programmes that support its clients’ growth and long-term success.
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