For marketers in B2B environments - where long buying cycles, complex decision-making units, and high-value transactions are the norm - AI is emerging not as a shortcut, but as a strategic enabler.
The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.
58% of B2B marketing leaders now consider brand safety as something that extends far beyond digital media, touching everything from supplier selection to strategic partnerships and corporate decision-making.
Many B2B brands struggle to strike an emotional chord with buyers. Fortunately, new research and proven frameworks can help marketers build brands that stand out and forge stronger connections.
Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
LinkedIn has published its latest B2B Marketing Benchmark Report, drawing on insights from 1,500 senior marketers to identify the content formats and tactics most effective in building trust and driving results on the platform.
OpenAI’s ChatGPT-5 is here—offering faster, more accurate responses and greater integration for marketing tasks. From content creation to customer engagement and analytics, discover how GPT-5 can support and streamline your B2B marketing workflows.