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Anna Bucher

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The future of B2B branding

Despite driving nearly two-thirds of global revenue, many B2B companies have been slow to embrace brand as a true growth driver.

Must read

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.

Is it time to retire MQLs?

The traditional MQL model is being overtaken by more dynamic, intent-driven alternatives that better reflect real-world behaviour and sales readiness.
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