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Features

Case studies

AI-powered personalisation transforms lead nurturing at Ingersoll Rand

The company serves a diverse range of customers with very different needs, yet its marketing team had been relying on broad, one-size-fits-all campaigns.
The Editor -
Features

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.
James Groves -
Features

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.
James Groves -
Features

Modernising safety: from content adjacency to ecosystem accountability

58% of B2B marketing leaders now consider brand safety as something that extends far beyond digital media, touching everything from supplier selection to strategic partnerships and corporate decision-making.
The Editor -
Features

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.
James Groves -
Case studies

How Weightmans leveraged storytelling to strengthen its brand

Weightmans – a top 40 UK law firm with nearly 200 years of heritage – launched its first-ever brand campaign in late 2024, taking a bold and deeply personal storytelling approach.
The Editor -
Features

The future of B2B branding

Despite driving nearly two-thirds of global revenue, many B2B companies have been slow to embrace brand as a true growth driver.
Anna Bucher -
Features

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s easier than ever to produce content (thanks to AI and digital tools), yet harder than...
The Editor -
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
James Groves -
Features

Storytelling is transforming B2B branding

There’s been a shift in B2B branding. One that is impossible to ignore. One driven by something we all now take for granted but,...
Jesse Swash -
Case studies

Lessons from BT’s B2B brand transformation

In the wake of the pandemic, many UK B2B brands had to rethink how they engage and support their customers.
The Editor -
Features

5 ways to differentiate your B2B brand in 2025

Simply having a quality offering or competitive price isn’t enough; you need a distinctive brand that resonates on a deeper level.
James Groves -
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Thought leadership

Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
Features

7 emerging trends for the next generation of martech

The next generation of martech isn’t about adding more - it’s about refining, connecting, and getting smarter.
Features

Can tool fatigue undermine B2B marketing performance?

Martech investment has skyrocketed in recent years. Yet despite the growing sophistication of tools and platforms, many B2B marketing...
Thought leadership

AI is grabbing the headlines. But is it grabbing you?

If there’s one certainty about the rise of AI in public relations, it’s that AI has the potential to split thinking in our industry, writes Jane Whitham, Director at Altitude PR.
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Guides

Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.
Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.

Reviews

Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
Features

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...
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Features

Can tool fatigue undermine B2B marketing performance?

Martech investment has skyrocketed in recent years. Yet despite...
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TMPR strengthens senior team with new PR & communications lead

B2B PR and marketing agency TMPR has appointed Steve...
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