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B2B marketing news

B2B marketing news

Redbrick acquires Paved to expand newsletter advertising and monetisation capabilities

Paved connects advertisers with over 253 million newsletter subscribers across more than 3,000 publishers.
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B2B marketing news

LinkedIn enhances AI-powered ad targeting

The Predictive Audiences tool helps marketers refine their audience strategies by leveraging both first-party data and LinkedIn’s own engagement insights.
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B2B marketing news

AI investment surges as B2B marketers prioritise personalisation and efficiency

A new survey by Adobe of 3,400 marketers highlights how AI is driving business growth, with 65% of senior executives identifying it as critical to success in 2025.
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B2B marketing news

LinkedIn unveils ‘Experience Centre’ in London

The space will provide access to ideas, product insights, curated editorial content, and expert-led discussions that support LinkedIn customers in adapting to economic and industry shifts.
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B2B marketing news

BWZ rebrands B2B SaaS platform to meet “evolving” marketer needs

The transition 'reflects BWZ’s ongoing commitment to evolving its solutions to meet the changing needs of B2B SaaS sales and marketing teams'.
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B2B marketing news

Demandbase launches Agentbase to accelerate B2B pipeline growth

Agentbase integrates automation and data-driven insights into account-based go-to-market (GTM) workflows.
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B2B marketing news

AI automation could lead sales teams to “disengage and lose critical skills”

Gartner predicts that by 2028, 10% of sellers will use their newfound additional capacity to covertly work multiple jobs.
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B2B marketing news

B2B marketers recognised at 14th annual Killer Content Awards

Celebrating its 14th year, the Killer Content Awards honour brands that are redefining B2B marketing through creative storytelling, influencer collaborations, and audience-focused campaigns. This...
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B2B marketing news

Vev acquires TIME’s web design platform to continue US expansion

As part of the deal, Salesforce co-founder and Time owner Marc Benioff becomes a shareholder in Vev.
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B2B marketing news

SalesboxAI launches AI-powered agents

SalesboxAI has introduced a new AI-powered solution designed to help B2B sales teams move beyond traditional web tracking by identifying anonymous visitors, uncovering entire...
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B2B marketing news

Pipeline360, Expert Network launch DaaS solution

The collaboration combines Pipeline360’s branded demand services with The Expert Network’s content and creative expertise to support clients’ entire demand generation process, from strategy and execution to performance measurement.
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B2B marketing news

LinkedIn enhances ad targeting and attribution with improved CRM integration

LinkedIn has introduced updates to its ad targeting and attribution tools, aiming to help marketers more effectively reach their target audiences and better demonstrate return on investment.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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