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B2B marketing news

B2B marketing news

SEO Strategies: 79% of Businesses Now Take a Holistic Approach to Google and AI Search

A new report examines how businesses are evolving their SEO strategies to improve search engine rankings.
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B2B marketing news

LinkedIn expands advertising capabilities to engage and influence B2B buyers

LinkedIn introduced new advertising features to help marketers connect more effectively with their audiences.
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B2B marketing news

B2B Air Care Market Poised for Steady Growth

The B2B air care market is growing, driven by increased awareness of air quality’s impact on health and business operations.
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B2B marketing news

Google loses final appeal against €2.4 billion EU antitrust fine

Google lost its final appeal against a €2.4 billion fine imposed by the European Union (EU) for anti-competitive practices.
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B2B marketing news

ServiceNow and Zoom Announce Alliance to Boost Productivity with AI Integration

Zoom and ServiceNow revealed a strategic partnership aimed at transforming enterprise productivity.
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B2B marketing news

UK consumers to opt-out of third-party cookies on Chrome in 2025

A significant portion of UK consumers are preparing to opt out of third-party cookies for Chrome next year.
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B2B marketing news

Network Security Market Projected to Reach $111.0 Billion by 2029

The global network security market is set to grow, with its value expected to rise to USD 111.0 billion by 2029.
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B2B marketing news

User-Generated Content Platform Market Set to Reach USD $71.3 Billion by 2032

The global market for user-generated content (UGC) platforms is expected to grow in the coming years.
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B2B marketing news

Is York Becoming a Key Marketing Hub in Yorkshire?

Yorkshire’s marketing and SEO industry is experiencing notable growth, with increased demand for local services.
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B2B marketing news

Geekflare Acquires QuestionDB to Enhance SEO and Digital Marketing Tools

Geekflare, a B2B publishing platform, has announced the acquisition of SEO tool QuestionDB.
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B2B marketing news

LinkedIn Introduces New AI Capabilities in Sales Navigator to Drive Growth

LinkedIn unveiled a new set of AI features in its Sales Navigator tool to help sales professionals boost productivity.
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B2B marketing news

UnboundB2B Hosts ‘B2B Unplugged’ Featuring Marketo Co-Founder Jon Miller

UnboundB2B has announced the upcoming ‘B2B Unplugged’ event, set to take place on 10 October 2024.
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Thought leadership

Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
Features

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
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Guides

Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
Features

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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The role of predictive analytics in measuring B2B marketing success

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OTT business messaging revenue to ‘more than double’

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