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B2B marketing news

B2B marketing news

TradeCentric appoints Meeker as vice president of marketing

TradeCentric has appointed Katie Meeker as vice president of marketing, bringing over 15 years of B2B technology marketing experience to drive global expansion.
The Editor -
B2B marketing news

RCS Business Messaging expands to iOS

Three UK and Virgin Media O2 have enabled RCS Business Messaging on iOS, allowing brands to reach iPhone and Android users through interactive, secure messages.
The Editor -
B2B marketing news

ICO expands efforts to enforce cookie compliance across UK’s top websites

The ICO’s 2025 strategy targets cookie compliance on the UK’s top 1,000 websites, with new guidance on ‘consent or pay’ models to enhance user choice.
The Editor -
B2B marketing news

Confident marketers drive revenue growth through strong data strategies, says report

Anteriad’s 2024 report reveals that confidence in data strategies drives B2B success, with marketers 3x more likely to report revenue growth.
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B2B marketing news

CRDOne wins Client Satisfaction Award and secures multiple national recognitions

CRDOne, a Bedford-based search marketing agency, wins the Client Satisfaction Award, with director Carl Darnell earning national and local accolades.
The Editor -
B2B marketing news

LinkedIn updates ad attribution models to provide more accurate performance insights

LinkedIn’s updated ad attribution models use advanced tracking to better capture campaign performance, offering advertisers clearer insights into ad effectiveness.
The Editor -
B2B marketing news

SAMY Alliance continues acquisition spree with Content Lab

SAMY Alliance has acquired TikTok-certified agency Content Lab, strengthening its leadership in social-first marketing and boosting global reach.
The Editor -
B2B marketing news

Don’t put all your eggs in one basket: reliance on big clients ‘stifles innovation’

Durham University research reveals that companies focusing on a few big clients invest less in R&D, underlining the importance of customer diversification for innovation.
The Editor -
B2B marketing news

B2B marketers face ‘tight budgets and prospecting challenges’

Sopro report predicts the biggest challenges for B2B marketers, from lead generation to outreach tactics.
The Editor -
B2B marketing news

LinkedIn appoints first ever chief marketing and strategy officer

Jensen will oversee global marketing and strategy to drive growth and innovation.
The Editor -
B2B marketing news

Tenovos partners with Amazon to save clients “millions” in marketing costs

The DAM platform has been named a launch partner for Amazon Bedrock Data Automation.
The Editor -
B2B marketing news

Academy launched to equip UK professionals with AI skills

Adobe and General Assembly have launched the Creative Skills Academy in the UK, part of Adobe Digital Academy’s global initiative to help 30 million...
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Thought leadership

Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
Features

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
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Guides

Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
Features

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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B2B marketing news

Redbrick acquires Paved to expand newsletter advertising and monetisation capabilities

Paved connects advertisers with over 253 million newsletter subscribers across more than 3,000 publishers.
The Editor -
Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
James Groves -
B2B marketing news

LinkedIn enhances AI-powered ad targeting

The Predictive Audiences tool helps marketers refine their audience strategies by leveraging both first-party data and LinkedIn’s own engagement insights.
The Editor -

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