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B2B marketing news

B2B marketing news

Michael Bush Joins Reech as Non-Executive Director

Reech has announced the appointment of Michael Bush as Non-Executive Director.
The Editor -
Industry updates

AI in Marketing Market Poised for Significant Growth

The global Artificial Intelligence (AI) in Marketing market is projected to grow substantially.
The Editor -
Industry updates

Email Marketing Platforms Market Anticipated to Grow Significantly by 2030

The Email Marketing Platforms market is expected to witness substantial growth by 2030.
The Editor -
Industry updates

B2B Payment Market Set for Significant Growth by 2030

The B2B payment market is projected to experience substantial growth by 2030.
The Editor -
Industry updates

Biggest Skills Gaps in B2B Marketing and Sales Revealed

A recent industry survey has identified significant skills gaps in the B2B marketing and sales sector.
The Editor -
Industry updates

IRM UK Announces Agenda for Data, AI & Analytics Conference Europe 2024

IRM UK has announced the agenda for the Data, AI & Analytics Conference Europe 2024.
The Editor -
Tools, software and services

WPP and IBM Unveil AI-Powered B2B Marketing Platform

WPP and IBM have launched WPP Open for B2B, a new B2B marketing solution.
The Editor -
Tools, software and services

UK Leads Europe in Generative AI Startups, Accel Reports

The United Kingdom has emerged as the leader in Europe for generative AI startups, according to a recent study.
The Editor -
B2B marketing news

Marketers Face Challenges in 2024: AI, Burnout, and Budget Concerns

New research from the Chartered Institute of Marketing (CIM) reveals the key issues troubling marketers in 2024.
The Editor -
B2B marketing news

LinkedIn to Spotlight B2B Marketing at Cannes Lions 2024

At the Cannes Lions International Festival of Creativity 2024, from June 17 to 21, LinkedIn will transform the rooftop of the iconic Carlton Cannes...
The Editor -
B2B marketing news

South Korea and Singapore Lead in Willingness to Pay for Sustainable Brands

South Korea and Singapore have the highest willingness to pay for brands that prioritise sustainability.
The Editor -
Tools, software and services

Nearly Half of UK Marketers Could Adopt ‘Surge Pricing’ in Future

Nearly half of UK marketers (47%) are considering implementing 'surge pricing' in the future.
The Editor -
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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