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B2B marketing news

Industry updates

AI Adoption in UK Businesses: the Risks of AI Reliance

A recent study reveals that 77% of global businesses are actively pursuing the use of artificial intelligence (AI).
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B2B marketing news

Fifth Ring Earns Global Recognition as a Great Place to Work

International B2B marketing agency Fifth Ring has received global recognition by being certified as a Great Place to Work.
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B2B marketing news

DynamicWeb Secures Four Medals in G2’s Summer 2024 Report

DynamicWeb has achieved notable recognition in G2’s Summer 2024 report, earning four prestigious medals.
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Industry updates

Storyblok Appoints Mark Wheeler as CMO to Lead Next Phase of Growth

Storyblok, a modern CMS provider, has announced the appointment of Mark Wheeler as its CMO.
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B2B marketing news

South Korea’s Influencer Marketing Platform Market Set for Strong Growth

South Korea's influencer marketing platform market is set to experience substantial growth.
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Industry updates

Promising Growth Forecasted for Cross-Border B2B Payments Market

The global Cross-Border B2B Payments market is poised for significant growth, according to a recent report.
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Marketing strategies

TechBehemoths Survey Highlights Key B2B Lead Generation Strategies for SMEs

TechBehemoths has recently conducted a comprehensive survey on lead generation strategies for B2B SMEs.
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B2B marketing news

Zoom Reports Solid Q2 FY2025 Results with Strong AI-Driven Growth

Zoom Video Communications, Inc. has announced its financial results for the second fiscal quarter ending July 31, 2024.
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B2B marketing news

Survey Reveals Digital Advertising Dominance in Marketing Budgets

A recent survey by GoodFirms reveals a strong shift towards digital advertising in business marketing strategies.
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Marketing strategies

Research Reveals Impact of Icon Design on App Success

Recent research has uncovered the significant influence that icon design can have on app performance.
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Industry updates

Digital Experience Platform Market Projected to Reach $41.7 Billion by 2032

The global Digital Experience Platform (DXP) market is on a significant growth trajectory.
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B2B marketing news

Expert Marketing Advisors Wins Bronze Stevie® Award in 2024 International Business Awards

Expert Marketing Advisors, a B2B marketing firm, has been awarded a Bronze Stevie® Award.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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