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B2B marketing news

B2B marketing news

SalesboxAI launches AI-powered agents

SalesboxAI has introduced a new AI-powered solution designed to help B2B sales teams move beyond traditional web tracking by identifying anonymous visitors, uncovering entire...
The Editor -
B2B marketing news

Pipeline360, Expert Network launch DaaS solution

The collaboration combines Pipeline360’s branded demand services with The Expert Network’s content and creative expertise to support clients’ entire demand generation process, from strategy and execution to performance measurement.
The Editor -
B2B marketing news

LinkedIn enhances ad targeting and attribution with improved CRM integration

LinkedIn has introduced updates to its ad targeting and attribution tools, aiming to help marketers more effectively reach their target audiences and better demonstrate return on investment.
The Editor -
B2B marketing news

Acquirz appoints Andy Currie as group account director

Currie joins Acquirz with over 30 years of experience in B2B data solutions and email marketing, having held senior roles at Experian, Databroker, and Market Location.
The Editor -
B2B marketing news

Agentic AI to drive £11.5bn growth in conversational AI

Global revenues from conversational AI services are projected to rise from £11.5bn in 2025 to more than £18bn by 2027, driven by increased enterprise...
The Editor -
B2B marketing news

Lusha unveils AI-powered tool to streamline sales prospecting

Sales reps spend up to 40% of their time prospecting, leaving limited time for relationship-building and deal closures. To tackle this inefficiency, Lusha has...
The Editor -
B2B marketing news

Former IDHL marketing head launches B2B tech content agency

Andy Watson, former head of group marketing at IDHL, has launched Don’t Delete, a B2B tech content and marketing agency based in York. The...
The Editor -
B2B marketing news

Usercentrics surpasses 100,000 B2B customers as demand for privacy-first marketing surges

Usercentrics, a European privacy tech company, has exceeded 100,000 paying B2B customers as brands accelerate their adoption of privacy-first strategies to comply with tightening...
The Editor -
B2B marketing news

Kolsquare, SAMI launch carbon footprint calculator for influencer marketing

Kolsquare, a European influencer marketing technology company and certified B Corp, has partnered with climate analytics specialist SAMI to create an open-source tool designed...
The Editor -
B2B marketing news

New report reveals key trends shaping B2B social media strategies

An Oktopost report reveals how B2B brands can optimize their social media strategy, with key insights into content performance, engagement trends, and lead generation tactics.
The Editor -
B2B marketing news

Reech expands PR capabilities to enhance full-service marketing approach

Midlands-based agency Reech has expanded its PR services, combining traditional and digital strategies to help businesses enhance credibility, visibility, and engagement.
The Editor -
B2B marketing news

Vidyard launches AI-powered Video Sales Agent to automate personalised outreach

Vidyard’s new AI-powered Video Sales Agent helps sales reps automate personalized video messaging, enhancing engagement and improving conversion rates.
The Editor -
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Thought leadership

Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
Features

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
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Guides

Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
Features

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketing news

LinkedIn enhances AI-powered ad targeting

The Predictive Audiences tool helps marketers refine their audience strategies by leveraging both first-party data and LinkedIn’s own engagement insights.
The Editor -
Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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