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B2B marketing news

B2B marketing news

LinkedIn expands video ad capabilities with First Impression and CTV Select

LinkedIn has rolled out a suite of new video advertising tools designed to give B2B marketers greater visibility and creative control as video continues to grow in popularity on the platform.
The Editor -
B2B marketing news

B2B onboarding efforts ‘still lag’ despite demand for seamless experiences

Despite advancements in marketing automation and AI, many B2B brands continue to struggle with one of the most critical stages in the customer journey: onboarding.
The Editor -
B2B marketing news

B2B marketing leaders overhaul strategy amid economic pressure and AI transformation

A sweeping 96% of B2B marketing leaders are adjusting their company strategies in response to economic uncertainty, rapid AI adoption, and a generational shift...
The Editor -
B2B marketing news

Short-form video and storytelling ‘key to B2B brand trust’

LinkedIn has published its latest B2B Marketing Benchmark Report, drawing on insights from 1,500 senior marketers to identify the content formats and tactics most effective in building trust and driving results on the platform.
James Groves -
Tools, software and services

ChatGPT-5 launches: What it means for B2B marketers

OpenAI’s ChatGPT-5 is here—offering faster, more accurate responses and greater integration for marketing tasks. From content creation to customer engagement and analytics, discover how GPT-5 can support and streamline your B2B marketing workflows.
The Editor -
B2B marketing news

Net Conversion expands MarTech platform with AI-driven insights and full-funnel measurement

US-based media and analytics consultancy Net Conversion has introduced a series of AI-powered enhancements to its proprietary MarTech platform, Conversionomics, aimed at improving performance...
The Editor -
B2B marketing news

LinkedIn reports continued growth and increased video engagement

LinkedIn has announced it has surpassed 1.2 billion members globally, reinforcing its position as the leading social platform for professional audiences.
The Editor -
B2B marketing news

Leadpages acquires Glorify to integrate design and conversion tools in unified platform

The latest update marks a strategic shift, repositioning the platform as an AI-enabled media enablement tool designed to support analysts and marketers with faster insights and automated decision-making.
The Editor -
B2B marketing news

Birdelo relaunches PR platform with AI search and media marketplace

The platform has now rebranded and expanded its offering with the aim of streamlining PR workflows for both brand-side and editorial users.
The Editor -
B2B marketing news

Poor lead data ‘remains a major barrier to B2B growth’

The State of Marketing Data 2025 report highlights widespread concerns around data governance and the limitations of current tools and processes.
The Editor -
B2B marketing news

Markifact unveils no-code AI platform for marketing automation

Since its beta release, over 1,000 marketers have adopted the tool to automate tasks such as generating Google Ads slide decks and producing Meta ad creatives.
The Editor -
B2B marketing news

Poor-quality lead data ‘still plaguing B2B marketers’

Nearly three-quarters of B2B marketers estimate that at least 10% of their lead data is inaccurate, outdated or non-compliant, according to a new study...
The Editor -
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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