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A Free Guide to Digital Marketing for SaaS and B2B Tech Companies

Emerald Strategic Marketing released a guide to help tech companies refine their digital marketing strategies.
The Editor -
Tools, software and services

AI poses threat to graphic design jobs in marketing, survey finds

A new report has revealed that 89% of graphic design professionals view AI as a potential threat to their role.
The Editor -
Industry updates

SiGMA Europe B2B Awards Shortlist Announced for November 2024 Event

The organisers of SiGMA Europe have officially opened voting for the SiGMA Europe B2B Awards.
The Editor -
B2B marketing news

TeKoda Accounting Recognised in Inc.’s 2024 Power Partner Awards

Inc., a media platform for entrepreneurs and business leaders, has announced its third annual Power Partner Awards.
The Editor -
Tools, software and services

HCLTech partners with multiverse to upskill UK employees in AI and GenAI

HCLTech announced a partnership with Multiverse to launch an advanced AI Transformation academy.
The Editor -
B2B marketing news

Commerce Cloud Market Poised for Significant Growth with 22.2% CAGR by 2032

The global commerce cloud market, valued at $19.2 billion in 2022, is projected to grow to $138.2 billion by 2032.
The Editor -
B2B marketing news

Columbus Appoints Beatrice Silow as New Chief Marketing Officer

Columbus, a global digital consultancy, has announced the appointment of Beatrice Silow as its new CMO.
The Editor -
Marketing strategies

The Power of Public Relations in Marketing Success

Public relations has played a pivotal role in communication for centuries, dating back to ancient civilisations.
The Editor -
B2B marketing news

Fifth Ring Expands Leadership Team with New Group Managing Director Role

International B2B marketing specialist Fifth Ring has announced a key leadership appointment.
The Editor -
Marketing strategies

SEO Strategies: 79% of Businesses Now Take a Holistic Approach to Google and AI Search

A new report examines how businesses are evolving their SEO strategies to improve search engine rankings.
The Editor -
Tools, software and services

LinkedIn expands advertising capabilities to engage and influence B2B buyers

LinkedIn introduced new advertising features to help marketers connect more effectively with their audiences.
The Editor -
Industry updates

B2B Air Care Market Poised for Steady Growth

The B2B air care market is growing, driven by increased awareness of air quality’s impact on health and business operations.
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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