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B2B marketing news

Regulation and compliance

UK marketers urge global standards to prevent greenwashing risks

Survey reveals two-thirds of UK marketers are aware of the risks associated with greenwashing.
The Editor -
Industry updates

UK Marketing Budgets Freeze Amid Economic Uncertainty

The latest IPA Bellwether Report reports that UK marketing budgets have come to a standstill after a year of growth.
The Editor -
Industry updates

HeadQ Reveals Over One-Third of B2B Transactions Happen Outside Office Hours

HeadQ has released data showing that 36.7% of all B2B sales transactions are completed outside regular office hours.
The Editor -
Industry updates

Tribepad Wins Best B2B Marketing Campaign at Prolific North Awards 2024

Tribepad has won the Best B2B Marketing Campaign award at the Prolific North Marketing Awards 2024.
The Editor -
Industry updates

Growing Demand for Sustainable Products Among Younger Generations

Clear Channel UK released a new study showcasing the rising demand for sustainable products.
The Editor -
Marketing strategies

The Rising Impact Of Influencer Marketing

The public relations market is poised for growth, with projections indicating an increase to $114.1 billion in 2024.
The Editor -
B2B marketing news

Video Emerges as a Key Driver in B2B Influence

In the evolving landscape of B2B marketing, video has emerged as a crucial tool for influencing buying decisions.
The Editor -
Industry updates

CCW Digital Survey Highlights Key Challenges in Achieving Omnichannel Customer Experience

In September 2024, CCW Digital conducted a survey to analyse challenges, opportunities, and priorities within the field of customer experience. The study engaged leaders across...
The Editor -
Marketing strategies

Is TikTok actually worth it for my business?

Gareth Hoyle, Managing Director at Coveragely, explores TikTok’s potential for business growth.
The Editor -
Industry updates

JBI Studios and Metia Merge to Offer AI-Driven Sales and Marketing Solutions

JBI Studios and Metia Group have announced their strategic merger, to fuel growth through AI-powered solutions.
The Editor -
B2B marketing news

Digital Marketing Agency CCO Wins Top Honour at National Business Women’s Awards

The Chief Commercial Officer at Aqueous Digital was awarded gold at the National Business Women’s Awards 2024.
The Editor -
Industry updates

Digital Self-Serve Channels to Process Over Half of Large B2B Purchases by 2025

A new report from Forrester projects that digital self-service will dominate large B2B transactions in 2025.
The Editor -
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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