Category: B2B Marketing News
ICO expands efforts to enforce cookie compliance across UK’s top websites
The ICO’s 2025 strategy targets cookie compliance on the UK’s top 1,000 websites, with new guidance on ‘consent or pay’ models to enhance user choice.
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Confident marketers drive revenue growth through strong data strategies, says report
Anteriad’s 2024 report reveals that confidence in data strategies drives B2B success, with marketers 3x more likely to report revenue growth.
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CRDOne wins Client Satisfaction Award and secures multiple national recognitions
CRDOne, a Bedford-based search marketing agency, wins the Client Satisfaction Award, with director Carl Darnell earning national and local accolades.
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LinkedIn updates ad attribution models to provide more accurate performance insights
LinkedIn’s updated ad attribution models use advanced tracking to better capture campaign performance, offering advertisers clearer insights into ad effectiveness.
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SAMY Alliance continues acquisition spree with Content Lab
SAMY Alliance has acquired TikTok-certified agency Content Lab, strengthening its leadership in social-first marketing and boosting global reach.
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Don’t put all your eggs in one basket: reliance on big clients ‘stifles innovation’
Durham University research reveals that companies focusing on a few big clients invest less in R&D, underlining the importance of customer diversification for innovation.
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B2B marketers face ‘tight budgets and prospecting challenges’
Sopro report predicts the biggest challenges for B2B marketers, from lead generation to outreach tactics.
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LinkedIn appoints first ever chief marketing and strategy officer
Jensen will oversee global marketing and strategy to drive growth and innovation.
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Tenovos partners with Amazon to save clients “millions” in marketing costs
The DAM platform has been named a launch partner for Amazon Bedrock Data Automation.
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Academy launched to equip UK professionals with AI skills
Adobe and General Assembly have launched the Creative Skills Academy in the UK, part of Adobe...
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Decision Counsel names new president and executive strategist
Decision Counsel has brought in two new names to drive growth and enhance client-focused marketing strategies.
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Storyblok launches platform to address digital content management challenges
Storyblok has introduced Storyblok Labs, a new platform designed to help marketers and developers...
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