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B2B marketing news

B2B marketing news

LinkedIn Introduces New AI Capabilities in Sales Navigator to Drive Growth

LinkedIn unveiled a new set of AI features in its Sales Navigator tool to help sales professionals boost productivity.
The Editor -
B2B marketing news

UnboundB2B Hosts ‘B2B Unplugged’ Featuring Marketo Co-Founder Jon Miller

UnboundB2B has announced the upcoming ‘B2B Unplugged’ event, set to take place on 10 October 2024.
The Editor -
B2B marketing news

B2B Tech Brands Shift Focus to Long-Form Content and Multimedia Engagement

B2B tech companies are increasingly turning to long-form content and multimedia to engage with customers.
The Editor -
B2B marketing news

PRA Public Relations Named Among Top 30 Global Agencies

PRA Public Relations has been recognised as one of the Top 30 Global Public Relations Agencies by DesignRush.
The Editor -
B2B marketing news

Social Commerce Market Set to Reach $9,864.6 Billion by 2032

The global social commerce market is projected to grow, reaching an estimated $9,864.6 billion by 2032.
The Editor -
B2B marketing news

Enterprise Networking Market to Reach $175.2 Billion by 2029

The Enterprise Networking market is set to experience significant growth, according to a new report.
The Editor -
B2B marketing news

B2B Gateway Software Market Set for Significant Growth

The global B2B Gateway Software market is expected to see robust growth in the coming years.
The Editor -
B2B marketing news

Gartner Survey Reveals 52% of CMOs Struggle to Prove Marketing’s Value

CMOs are still facing beliefs that prevent marketing's recognition as a critical driver of success.
The Editor -
B2B marketing news

The Pitch 2025: Marketing Students Take on Creative Challenge with Dogs Trust

The Chartered Institute of Marketing (CIM) has launched its 2024/25 global student marketing competition.
The Editor -
B2B marketing news

Generative AI Awareness Reaches 83% in the UK, Environmental Concerns Rise

A new survey has revealed that 83% of UK adults are now aware of or have used GenAI tools.
The Editor -
B2B marketing news

The importance of knowing where your sensitive data is stored

For many businesses, knowing the exact location of their sensitive customer data can be a challenge.
The Editor -
B2B marketing news

AI Voice Generator Market Set to Reach $20.4 Billion by 2030

The AI Voice Generator Market is projected to grow significantly, reaching USD 20.4 billion by 2030.
The Editor -
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Thought leadership

Features

The upcoming changes impacting your email marketing campaign in 2025

In 2025, 81% of organisations worldwide will be using email marketing as part of their core business growth strategy....
Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
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Guides

Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
Features

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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Qualified launches AI-powered SDR agent for Adobe Marketo Engage

Launched at the Adobe Summit: The Digital Experience Conference, the new AI-driven solution is already being used by companies including Brex, Box, Clari, Plaid, and SUSE.
James Groves -
B2B marketing news

Motor Marketing Group strengthens automotive digital marketing with Motor Socials buyout

The acquisition brings together two agencies with complementary expertise, enhancing their ability to deliver strategic, data-driven marketing solutions for automotive brands.
James Groves -
Features

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
James Groves -

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