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Marketing strategies

Marketing strategies

Goodbye to Marketing Agencies? Hookle Bets on AI to ‘Democratise Social Media Marketing’

Hookle introduces an enhanced AI-powered social media marketing tool designed for small businesses.
The Editor -
B2B marketing news

Report Unveils Growing Challenges in Omnichannel Content Management

Marketing is witnessing a surge in the adoption of multiple content management systems.
The Editor -
Marketing strategies

How Global Brands Are Missing Out on Billions by Overlooking Sustainability Communication

Major global brands may be losing out on billions of pounds by inadequately communicating their sustainability efforts.
The Editor -
Marketing strategies

Mid-Market Discontent: Tech Suppliers Overlooking Key Players

A leading Microsoft partner, has uncovered a significant challenge faced by mid-market organisations.
The Editor -
Marketing strategies

LinkedIn Launches Deep Sales: The B2B Sales Playbook for 2024

LinkedIn has introduced its latest offering, the 'Deep Sales: The B2B Sales Playbook to Boost Revenue in 2024'.
The Editor -
Marketing strategies

AI Influencers Dominate Earnings, Surpassing Human Counterparts in the Digital Realm

In Influencer Marketing, a silent revolution is underway as AI influencers stealthily outearn their human counterparts.
The Editor -
Marketing strategies

UK SMEs Face Marketing Maturity Gap: Only 46% Have A Documented Business Plan

A new survey reveals a striking gap in business and marketing planning among UK businesses in 2024.
The Editor -
Marketing strategies

Multi-Channel Outreach Triumphs Over Email-Only: Research Reveals Shift in B2B Strategies

B2B outreach is moving beyond email-only strategies, with a notable drop in success rates for such approaches.
The Editor -
Marketing strategies

Untapped Marketing Potential in South West Businesses: New Study Reveals Gaps in Marketing Strategies

A recent study reveals that 39% of businesses in the South West lack a written marketing strategy.
The Editor -
Marketing strategies

Inriver Addresses Sustainable Product Information Management at 2024 World Economic Forum

Inriver spoke on sustainable practices at the 2024 World Economic Forum (WEF).
The Editor -
Marketing strategies

GEO vs. Traditional SEO: Report Helps Marketers Navigate the Shift

Revolutionize your SEO approach with GEO. Explore effective strategies for the AI-driven digital marketing landscape.
The Editor -
Marketing strategies

Videobot: Revolutionizing Marketing with Innovative Video Chatbots

Explore Videobot's journey in revolutionizing digital marketing with their innovative video chatbot technology, a recent winner of the Creative Young Entrepreneur award
The Editor -
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Thought leadership

Features

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
Features

What hybrid event strategies get wrong – and how to fix them

For B2B marketers, especially those under pressure to deliver both scale and depth, the hybrid model seemed like a strategic dream.
Features

7 ways to stand out on a crowded trade show floor

If you’re going to invest in an event presence, your brand needs to cut through.
Features

Why trade shows still matter in a digital-first world

Why spend tens of thousands on booth builds, branded swag, and staff flights when digital platforms promise scale, precision, and measurability?
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Guides

Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.

Reviews

Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
Features

Best content marketing and thought leadership tools in 2025

In the UK’s 2025 B2B marketing landscape, content marketing...
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Features

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
James Groves -
Features

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
James Groves -
Features

10 metrics to prove trade show ROI

Whether you’re trying to unlock spend for a high-profile industry expo or protect your events budget during mid-year reviews, you need more than anecdotal success stories.
James Groves -

Sales, marketing & business skills courses and training
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