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B2B marketing news

Agentic AI to drive £11.5bn growth in conversational AI

Global revenues from conversational AI services are projected to rise from £11.5bn in 2025 to more than £18bn by 2027, driven by increased enterprise...
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B2B marketing news

New report reveals key trends shaping B2B social media strategies

An Oktopost report reveals how B2B brands can optimize their social media strategy, with key insights into content performance, engagement trends, and lead generation tactics.
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B2B marketing news

The future of B2B marketing measurement

LinkedIn’s latest report highlights how B2B marketers are evolving measurement strategies to focus on revenue, brand ROI, and AI-driven attribution.
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B2B marketing news

AI and personalisation ‘drive next wave of website experience’

Sitecore’s latest research finds that while AI and personalisation are key to website strategies, many marketing teams lack the right CMS and budget to execute effectively.
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B2B marketing news

B2B companies ‘years away’ from seeing return on AI investments

Forrester’s latest research shows that while B2B companies are investing heavily in AI and personalisation, most will not see a return on investment for at least three years.
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B2B marketing news

SMS marketing surges in the Americas as global adoption declines

SMS adoption in the Americas has surged by 42%, while global usage has dropped. Dotdigital’s latest report explores how SMS is driving engagement and revenue.
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B2B marketing news

Confident marketers drive revenue growth through strong data strategies, says report

Anteriad’s 2024 report reveals that confidence in data strategies drives B2B success, with marketers 3x more likely to report revenue growth.
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B2B marketing news

Don’t put all your eggs in one basket: reliance on big clients ‘stifles innovation’

Durham University research reveals that companies focusing on a few big clients invest less in R&D, underlining the importance of customer diversification for innovation.
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B2B marketing news

B2B marketers face ‘tight budgets and prospecting challenges’

Sopro report predicts the biggest challenges for B2B marketers, from lead generation to outreach tactics.
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Marketing strategies

Email marketing software market to grow at 10.89% CAGR through 2031

The global email marketing software market is projected to grow up to $3,321.2 million by 2031.
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Marketing strategies

Gartner outlines three key priorities for CMOs in 2025

As 2025 approaches, Gartner has identified three critical priorities for CMOs to deliver marketing excellence.
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Marketing strategies

AI drives marketing transformation: Insights from Infosys CMO Radar 2024

A new report reveals that 73% of enterprises globally have implemented artificial intelligence (AI) in their marketing activities.
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Thought leadership

Features

How AI is reshaping marketing automation in 2025

For marketers in B2B environments - where long buying cycles, complex decision-making units, and high-value transactions are the norm - AI is emerging not as a shortcut, but as a strategic enabler.
Features

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.
Features

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.
Features

Modernising safety: from content adjacency to ecosystem accountability

58% of B2B marketing leaders now consider brand safety as something that extends far beyond digital media, touching everything from supplier selection to strategic partnerships and corporate decision-making.
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Guides

Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.
Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.
Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.

Reviews

Features

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...
Features

Best branding tools for UK B2B marketers

In 2025, branding is more critical than ever for...
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B2B marketing news

Xactly expands AI-powered SPM offering

Revenue performance software provider Xactly has launched three new...
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