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B2B marketing news

Gartner outlines three key priorities for CMOs in 2025

As 2025 approaches, Gartner has identified three critical priorities for CMOs to deliver marketing excellence.
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B2B marketing news

AI drives marketing transformation: Insights from Infosys CMO Radar 2024

A new report reveals that 73% of enterprises globally have implemented artificial intelligence (AI) in their marketing activities.
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B2B marketing news

Podcast advertising overtakes traditional channels for brand discovery

Podcasts have become a prominent channel for brand discovery, surpassing TV, radio, and even social media.
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B2B marketing news

TikTok’s most influential financial creators revealed

A study has revealed Erika Kullberg as the most influential financial creator on TikTok.
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B2B marketing news

Advertisers to Prioritise Performance Marketing in 2025, Report Reveals

A new report indicates a growing shift among global advertisers towards performance marketing in 2025.
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B2B marketing news

Wargaming and SplitMetrics: The Power of Seasonal Visual Optimisation

In a recent collaboration with SplitMetrics, Wargaming increased organic conversions by optimising seasonal screenshots.
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B2B marketing news

The Rising Impact Of Influencer Marketing

The public relations market is poised for growth, with projections indicating an increase to $114.1 billion in 2024.
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B2B marketing news

Video Emerges as a Key Driver in B2B Influence

In the evolving landscape of B2B marketing, video has emerged as a crucial tool for influencing buying decisions.
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B2B marketing news

Is TikTok actually worth it for my business?

Gareth Hoyle, Managing Director at Coveragely, explores TikTok’s potential for business growth.
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B2B marketing news

A Free Guide to Digital Marketing for SaaS and B2B Tech Companies

Emerald Strategic Marketing released a guide to help tech companies refine their digital marketing strategies.
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B2B marketing news

The Power of Public Relations in Marketing Success

Public relations has played a pivotal role in communication for centuries, dating back to ancient civilisations.
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B2B marketing news

SEO Strategies: 79% of Businesses Now Take a Holistic Approach to Google and AI Search

A new report examines how businesses are evolving their SEO strategies to improve search engine rankings.
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Thought leadership

Features

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.
Features

Navigating ad blockers: Strategies for paid media ROI in 2025

The popularity of ad blockers has been a growing concern for businesses for years. So, what can be done?
Features

How leading B2B brands are measuring ROI in 2025

Due to changes in Google Analytics and conversion tracking, brands must reformulate how they accurately measure their data...
Features

How to write an email that actually converts audiences

Whether you’re asking your audience to sign up for a course, register for a webinar, or read your latest blog post, how can your email cut through the noise in people’s inboxes?
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Guides

Features

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Features

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.
Features

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
Features

Account-Based Marketing (ABM) in B2B

A comprehensive guide to implementing ABM in B2B - Learn key principles, strategy development, role of technology, measuring success, challenges, and future trends.

Reviews

Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
Features

The best SEO & SEM platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of SEMrush, Ahrefs, Moz, Serpstat, and Google Ads.
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7 marketing metrics that matter most in 2025

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Sales, marketing & business skills courses and training
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