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B2B marketing news

LinkedIn unveils new influencer marketing guide for B2B brands

LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.
The Editor -
B2B marketing news

Huawei Summit charts B2B growth path in the AI era

Telecom operators must embrace AI-driven transformation to unlock new revenue opportunities in B2B, according to leaders at Huawei’s Carrier B2B Digital Innovation Summit, held...
The Editor -
B2B marketing news

Multichannel outreach delivers ‘majority’ of B2B results

Phone calls continue to dominate B2B sales engagement, generating the lion’s share of meetings according to memoryBlue’s newly published Spring 2025 Global Sales Engagement...
The Editor -
B2B marketing news

LinkedIn influencers ‘reshaping’ B2B marketing

B2B influencer marketing on LinkedIn is gaining serious traction, as new data reveals that businesses are increasingly turning to industry experts to build trust...
The Editor -
B2B marketing news

Economic uncertainty and tech consolidation reshape B2B marketing priorities

Economic uncertainty, growing internal pressure, and lengthening sales cycles are fuelling a new wave of pragmatism among B2B marketing leaders, according to a major...
The Editor -
B2B marketing news

B2B marketers “must reinvent the value chain or risk irrelevance”

A new report from Ogilvy Consulting delivers a stark warning to B2B marketers: incremental adjustments are no longer enough. The future demands a fundamental reinvention....
The Editor -
B2B marketing news

Sumea Social rolls out executive profiling programme to boost B2B leadership visibility

Dubai-based communications agency Sumea Social has launched a new service aimed at helping senior business leaders play a more visible and strategic role in...
The Editor -
B2B marketing news

Email remains widely used by B2B marketers, but ROI results ‘mixed’

Despite being one of the most frequently used channels in B2B marketing, email is lagging behind other tactics in terms of perceived effectiveness, according...
The Editor -
B2B marketing news

LinkedIn’s B2B dominance grows amid rise in engagement and ad performance

LinkedIn continues to cement its position as the most important social platform for B2B marketers, with new data revealing significant growth in users, content...
The Editor -
B2B marketing news

Brands need to be ‘faster, more human and more helpful’ on social media

Social media has become central to how consumers interact with brands in 2025—and the latest data shows brands are under increasing pressure to get...
The Editor -
B2B marketing news

McKinsey maps gen AI’s next frontier in B2B sales

While adoption is still in its early stages, with just under a fifth of B2B decision-makers currently implementing gen AI tools, momentum is growing as companies look for more efficient ways to navigate complex sales cycles.
The Editor -
B2B marketing news

Ad fraud concerns mount as bot traffic undermines verification tools

A new report has cast fresh doubt on the effectiveness of leading digital ad verification vendors, raising concerns among B2B marketers over the reliability of tools designed to prevent wasted ad spend on bot traffic.
The Editor -
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Thought leadership

Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
Features

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
Features

The overlooked power of micro-personalisation in ABM campaigns

This strategy takes targeting beyond the company level and drills down into individual job titles, pain points, and business contexts.
Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
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Guides

Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.
Features

How to build an AI-powered MarTech stack

94% of marketers say AI positively impacted revenue in 2024, and 95% plan to increase AI spend in 2025.
Features

How to craft a compelling brand narrative that engages B2B buyers

Crafting a brand narrative is no longer a “nice-to-have” in B2B marketing - it’s mission-critical.
Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.

Reviews

Features

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
Features

The top AI-powered MarTech solutions for B2B marketers in 2025

With so many platforms touting AI capabilities, it’s hard to know which are genuinely moving the needle for B2B teams.
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Features

Refining ABM tactics: What high-growth B2B brands are doing differently in 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?
James Groves -
B2B marketing news

Huawei Summit charts B2B growth path in the AI era

Telecom operators must embrace AI-driven transformation to unlock new...
The Editor -
Features

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.
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Sales, marketing & business skills courses and training
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