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Industry updates

Industry updates

False Memories Affect 15% of People Exposed to AI Deepfakes

Artificial intelligence and deepfake technology are creating new challenges in the modern information landscape.
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Industry updates

Oxford Research Shows Positive Impact of Social Media on Adult Well-Being

New research has revealed that social media usage may have a positive effect on the mental well-being of adults.
The Editor -
Industry updates

Conversion Benchmark Report Highlights Decline in Attention Spans and Conversion Rates

Unbounce has unveiled its 2024 Conversion Benchmark Report, presenting key insights into digital marketing.
The Editor -
Industry updates

Content Marketing Institute Honours Winners at 2024 Content Marketing Awards

The Content Marketing Institute (CMI) has announced the top seven winners of the 2024 Content Marketing Awards.
The Editor -
Industry updates

Momentum ITSMA Announces Finalists for 2024 Global Marketing Excellence Awards

Momentum ITSMA, has revealed the finalists for its 2024 Global B2B Marketing Excellence Awards.
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Industry updates

Emerging Trends in Influencer Marketing: Report Highlights Next Generation of Influence

A new report sheds light on the evolving influencer landscape, outlining five key trends.
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Industry updates

Mobile Marketing Market to Reach $57.85 Billion by 2030, Reports Allied Market Research

A new report from Allied Market Research projects significant growth for the global mobile marketing market.
The Editor -
Industry updates

AI and Google: Transformations in Advertising and the Coupon Industry

The ongoing antitrust trial against Google highlights the role of artificial intelligence in advertising technology.
The Editor -
Industry updates

Anteriad Releases 2024 B2B Marketing Outlook for APAC: Data Confidence and Tech Integration Crucial for Growth

Anteriad has published its "2024 B2B Marketing Outlook for APAC: The Data Confidence Divide" report.
The Editor -
B2B marketing news

Email Signature Manager Market Set for Significant Growth by 2030

The global Email Signature Manager market is projected to experience rapid growth, according to a recent report.
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Industry updates

Gen Z Most Receptive to Advertising During Sporting Events, Study Reveals

Gen Z are more likely than older generations to notice and act on advertising during sporting events.
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Industry updates

New Data Reveals 75% of Marketers Dismiss Agencies for Poor Reporting

Three-quarters of UK marketers have terminated or considered terminating their partnerships for poor reporting.
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Thought leadership

Features

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.
Features

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.
Features

Modernising safety: from content adjacency to ecosystem accountability

58% of B2B marketing leaders now consider brand safety as something that extends far beyond digital media, touching everything from supplier selection to strategic partnerships and corporate decision-making.
Features

5 brand positioning trends that will define the next five years

Over the next five years, we’ll see a series of shifts that will reshape how brands communicate their value - and how they’re perceived.
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Guides

Features

How to conduct a brand audit for your B2B business

Conducting a brand audit helps you identify strengths to leverage and gaps to fix in order to strengthen trust and differentiation.
Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.
Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
Guides

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.

Reviews

Features

The best copywriting & messaging tools for B2B marketers in 2025

B2B marketers in 2025 face an interesting paradox: it’s...
Features

Best branding tools for UK B2B marketers

In 2025, branding is more critical than ever for...
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