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Industry updates

Industry updates

AI missteps, trust erosion, and redefining growth in 2025

Dr Pardis Shafafi offers insights into what 2025 might hold for businesses, technology, and societal dynamics.
The Editor -
Industry updates

Tech Trailblazers Awards 2024 recognise leading B2B startups

The Tech Trailblazers Awards, a globally recognised platform for the B2B technology startup ecosystem, has revealed its winners and runners-up for 2024. Now in its...
The Editor -
Industry updates

Brandnation Transitions to Employee Ownership

Creative communications agency Brandnation has transitioned to employee ownership.
The Editor -
Industry updates

AI Training Dataset Market Expected to Hit $9.58 Billion by 2029

The global AI training dataset market is projected to grow at a compound annual growth rate (CAGR) of 27.7%.
The Editor -
B2B marketing news

CIM and NIMN Announce Partnership to Advance Marketing Profession

The Chartered Institute of Marketing and the National Institute of Marketing Nigeria have unveiled a partnership.
The Editor -
Industry updates

Outdated CMS Systems Create Challenges for Major Brands During Key Holiday Period

A recent survey from enterprise tech provider Storyblok highlights significant frustrations among IT and marketing leaders.
The Editor -
Industry updates

AI Unlimited Enters B2B Market with Acquisition of Resolve Debt Platform

AI Unlimited Group Inc. has announced its acquisition of Resolve Debt, a platform specialising in AI-driven debt collection.
The Editor -
Industry updates

New Research Shows Great Britain Trails Europe in Gambling Marketing Restrictions

New research highlights that Great Britain has some of the most lenient regulations on gambling marketing in Europe.
The Editor -
Industry updates

UK Marketing Budgets Freeze Amid Economic Uncertainty

The latest IPA Bellwether Report reports that UK marketing budgets have come to a standstill after a year of growth.
The Editor -
Industry updates

HeadQ Reveals Over One-Third of B2B Transactions Happen Outside Office Hours

HeadQ has released data showing that 36.7% of all B2B sales transactions are completed outside regular office hours.
The Editor -
Industry updates

Tribepad Wins Best B2B Marketing Campaign at Prolific North Awards 2024

Tribepad has won the Best B2B Marketing Campaign award at the Prolific North Marketing Awards 2024.
The Editor -
Industry updates

Growing Demand for Sustainable Products Among Younger Generations

Clear Channel UK released a new study showcasing the rising demand for sustainable products.
The Editor -
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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