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Industry updates

Industry updates

QNB Partners with Chartered Institute of Marketing to Enhance Marketing Skills

QNB and the Chartered Institute of Marketing entered into a partnership to provide advanced marketing training.
The Editor -
Industry updates

Future of B2B Ecosystem Brightens with Continuation of Third-Party Cookies

The announcement that third-party cookies will remain in use has generated optimism in the B2B ecosystem.
The Editor -
Industry updates

Global B2B Payments Market to Reach $3924.8 Billion by 2032

The Global B2B Payments Market, valued at USD 1720.2 billion in 2023, is projected to grow to USD 3924.8 billion by 2032.
The Editor -
Industry updates

DemandScience Secures 26 G2 Summer 2024 Awards

DemandScience has announced the achievement of 26 additional awards in G2’s Summer 2024 reports.
The Editor -
Industry updates

Gen Z and Millennial B2B Marketers Embrace Data and New Tactics

New research reveals significant differences between Gen Z and Millennial B2B marketers and their older counterparts.
The Editor -
Industry updates

Struggle for Skilled Staff: How Salespeople Can Level Up with Key Skills

Recent research highlights a significant challenge for UK SME to source skilled staff in sales roles.
The Editor -
Industry updates

SHOUT by UniTaskr Announced as TikTok’s First UK Marketing Partner Agency

SHOUT by UniTaskr has been awarded the first-ever TikTok Agency Marketing Partner Badge.
The Editor -
Industry updates

Gen Z Calls for Greater Diversity and Inclusion in Marketing

Clear Channel UK has released a new study focusing on diversity in advertising and inclusive shopping experiences.
The Editor -
Industry updates

B2B Payments Transaction Market Projected to Reach US$ 3,021.25 Billion by 2031

The global B2B Payments Transaction market is set for significant growth, according to a recent report.
The Editor -
Industry updates

UK Marketing Industry Reactions to Labour Victory and New Government

Several key figures in the marketing industry have responded to the Labour Party's victory.
The Editor -
Industry updates

AI in Marketing Market Poised for Significant Growth

The global Artificial Intelligence (AI) in Marketing market is projected to grow substantially.
The Editor -
Industry updates

Email Marketing Platforms Market Anticipated to Grow Significantly by 2030

The Email Marketing Platforms market is expected to witness substantial growth by 2030.
The Editor -
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Thought leadership

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Beyond leads: How to use trade shows for brand building and partner alignment

If you’re only measuring your trade show success by the number of new contacts in your CRM, you’re missing the bigger picture.
Features

5 event tactics B2B brands should borrow from B2C

For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features

The role of events in full-funnel B2B strategy

Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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Guides

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness – it must tangibly support your business goals. A strategic content...
Features

How to build a full-funnel B2B lead generation strategy

In 2025, marketers must engage prospects across a longer, self-directed buyer’s journey, providing the right content and touchpoints from the first hint of interest all the way to conversion.
Features

How to convert anonymous website traffic into B2B leads

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.
Features

How to future-proof your martech stack for evolving B2B needs

This guide outlines five key steps to achieve a future-proof B2B martech stack, each with practical actions to help you plan and execute with confidence.

Reviews

Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
Features

ChatGPT-5: What B2B marketers need to know

AI chatbots have quickly moved from novelty to necessity...
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