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Governance and insight

Governance and insight

US President Introduces Executive Order to Set AI Standards

Unveiling the impact of the US AI Executive Order on B2B marketing ethics and practices.
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Governance and insight

International AI Safety Summit Convenes to Address Responsible Innovation

International cooperation is spotlighting the need for ethical AI strategies focused on safety, transparency and shared values.
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Governance and insight

Adobe and C2PA Pioneer Universal Symbol for Authentic Digital Content

Adobe and C2PA unveil a new 'icon of transparency' to validate AI-generated content. Dive in to learn more!
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Governance and insight

New Gmail Protections Announced to Enhance Email Security and Reduce Spam

Gmail's 2024 email security update: Unsubscribe with ease and reduce spam.
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Governance and insight

CMA Proposes Principles for Competitive AI Markets and Consumer Protection

CMA's review on foundation models emphasises responsible AI development and consumer protection.
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Governance and insight

IMPACT+ Introduces New Platform to Monitor Carbon Emissions in Digital Advertising

IMPACT+ unveils a platform for carbon-conscious digital advertising. Align sustainability with campaign performance.
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Governance and insight

UK’s House of Commons Committee Highlights Twelve Governance Challenges for AI

House of Commons explores 12 key AI governance challenges affecting B2B marketing and legislation. Gain insights for your strategy.
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Governance and insight

Fake Online Reviews Affecting UK Businesses and Consumers

Explore the startling implications of fake reviews on UK businesses and consumers, and discover expert tips to identify and counteract this digital deceit.
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Governance and insight

B2B Marketing Professionals Urged to Address the Environmental Impact of Programmatic Advertising

Dive into sustainable B2B programmatic advertising. Learn how to reduce digital carbon footprints with expert insights from Crimtan.
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Governance and insight

AWS Launches Entity Resolution Service, Revolutionizing Identity Matching Across Industries

Discover AWS Entity Resolution: Transforming identity matching with ML-powered insights, elevating customer experiences & redefining data strategies across industries.
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Governance and insight

Google and Meta to Remove Canadian News Links in Response to Controversial Online News Act

Google and Meta Platforms Inc announce plans to remove Canadian news links from their platforms as Canada's Online News Act comes into effect, sparking concerns over fair revenue sharing and access to reliable news.
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B2B marketing news

Information commissioner fines two businesses over unlawful calls

ICO fines two businesses £180,000 for illegal marketing calls to businesses registered with the UK's "Do not call" register, while introducing video resources to help small businesses comply with marketing laws.
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Thought leadership

Features

How brands are evolving their positioning in 2025

Every decade, brands evolve their positioning to capitalise on the current moment.
Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.
Features

Why B2B marketers need AI-driven attribution models

B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.
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Guides

Features

Building a marketing dashboard that proves your worth to the C-Suite

A well-crafted marketing dashboard for the C-suite can be your best ally.
Features

How to set up a marketing attribution model that works

A well-designed attribution model lets you assign credit to the marketing touchpoints that influence sales, helping you optimise spend and justify marketing value to the business.
Guides

How to generate qualified leads for your B2B business

Strategies to generate qualified leads for B2B success. Learn tactics to target audience, create content, optimize website, use social media and nurture leads.
Guides

Building a strong B2B brand: Key considerations and strategies

Explore the latest B2B marketing strategies, understand the unique nature of the B2B market, and learn how to build a successful B2B brand strategy. This comprehensive guide also covers effective industry-specific approaches and upcoming trends for 2023.

Reviews

Features

Best branding tools for UK B2B marketers

In 2025, branding is more critical than ever for...
Features

The best marketing data analytics platforms for UK B2B marketers in 2025

Dive into a comprehensive comparison of Hubspot Marketing Hub, SalesForce Account Engagement, Adobe Marketo Engage, Google Analytics 4 + Looker Studio, Power BI and Ruler Analytics.
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Built on what Xactly describes as the industry’s only composable platform, the launch marks a significant step in the company’s broader ambition to integrate Agentic AI throughout the revenue lifecycle.
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Best branding tools for UK B2B marketers

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Xactly launches AI-powered Intelligence platform

Built on what Xactly describes as the industry’s only composable platform, the launch marks a significant step in the company’s broader ambition to integrate Agentic AI throughout the revenue lifecycle.
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Sales, marketing & business skills courses and training
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