Birdelo, a PR platform originally launched in 2008 and used by editorial teams across major media outlets, has relaunched with a new suite of AI-powered features and a growing marketplace designed to simplify how brands and journalists connect.
Previously a behind-the-scenes tool for pitching products, managing samples and tracking media coverage, the platform has now rebranded and expanded its offering with the aim of streamlining PR workflows for both brand-side and editorial users.
AI search and affiliate product discovery
At the core of Birdelo’s update is an AI-driven search function that allows media professionals to quickly filter and find relevant products, experts or brands, based on editorial needs. The new version also integrates affiliate-ready listings, enabling content creators and journalists to monetise content more directly, and includes tools for handling sample requests and tracking coverage.
The platform’s dashboard has been redesigned for ease of use, providing a centralised space to discover campaign opportunities, curated collections, and press-ready assets — while giving brands visibility into how and where their products are being featured.
A platform built by former media professionals
Birdelo’s co-CEOs, Kailynn Bowling and Nikki Carlson, bring experience from the media and PR worlds and say the platform has been built with those pain points in mind.
“This isn’t a brand-new startup trying to disrupt the industry,” said Bowling. “It’s a relaunch of a platform that’s been trusted for over a decade — now rebuilt with AI and scalable tools we always wished existed when we worked in editorial.”
Carlson added: “It’s about clarity and speed. The tech is designed to reduce the back-and-forth and improve outcomes for both media and brands.”
Context for B2B marketers
While Birdelo primarily serves consumer-facing media outlets and brands, its approach reflects a growing trend among B2B platforms: the integration of affiliate capabilities, streamlined pitching systems, and AI-based discovery to drive earned and performance-driven media.
The update also underlines the increasing pressure on both PR teams and content creators to deliver at pace, reduce admin time, and extract more value from media placements — a challenge mirrored in many B2B environments.
Adoption and future plans
Birdelo reports it is already used by teams at publications including USA Today, Good Morning America, Better Homes & Gardens, Glamour and US Weekly. The company says more product and workflow updates are in the pipeline.
For brands and media professionals alike, the platform is now available globally via birdelo.com.
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