Celebrating its 14th year, the Killer Content Awards honour brands that are redefining B2B marketing through creative storytelling, influencer collaborations, and audience-focused campaigns. This year’s winners, chosen from over 150 nominees, were celebrated at an exclusive award reception during the #B2BMX West event in Scottsdale, Arizona.
“The Killer Content Awards have always focused on elevating the leaders and changemakers in our industry, but we believe this mission and this intention are especially important today,” said Klaudia Tirico, content director for #B2BMX West. “The reality is marketing teams are strapped for time and resources; they’re tasked to do more with less and they’re feeling even more pressure to perform and stand out. Our goal is to give the brands who are doing big, bold things the chance to celebrate their successes and share their learnings with their peers.”
The winning campaigns highlight how brands are tapping into diverse creative formats to connect with buyers. From interactive content and short-form video to research-led storytelling and influencer marketing, these campaigns set new standards for engaging and impactful B2B marketing.
This year’s winners:
- Reltio – audio content
- Project Management Institute + MX – buyer-focused content
- BST Global – channel partner marketing
- Cisco Systems Inc. – design concept & theme
- Valvoline Global – influencer campaign
- Chevron Lubricants with Marketbridge – interactive content
- Purechannels – multi-touch campaign
- Armis, the cyber exposure management & security company – nurture campaign
- Palo Alto Networks – packaged/bundled content
- ADP – research-based content
- Paycor – sales-enablement content
- Marketron – short-form content
- BOL Agency – video content
- ScalePad – content innovation
B2B practitioners will have the opportunity to explore these award-winning campaigns in more detail when the official Killer Content Awards report is released later this spring.
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