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James Groves

James is managing editor at The B2B Marketer.
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Why B2B marketers need AI-driven attribution models

B2B marketers in the UK are increasingly adopting AI-powered models to untangle attribution challenges and measure marketing ROI with greater confidence.

Qualified launches AI-powered SDR agent for Adobe Marketo Engage

Launched at the Adobe Summit: The Digital Experience Conference, the new AI-driven solution is already being used by companies including Brex, Box, Clari, Plaid, and SUSE.

7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.

Motor Marketing Group strengthens automotive digital marketing with Motor Socials buyout

The acquisition brings together two agencies with complementary expertise, enhancing their ability to deliver strategic, data-driven marketing solutions for automotive brands.

Must read

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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