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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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UNLIMITED launches Unlimited B2B to improve conversion through the full B2B buying journey

Unlimited B2B revolutionizes B2B marketing by combining human understanding, storytelling, and content expertise to enhance brand storytelling, drive business performance, and optimize the buyer journey.

Google and Meta to Remove Canadian News Links in Response to Controversial Online News Act

Google and Meta Platforms Inc announce plans to remove Canadian news links from their platforms as Canada's Online News Act comes into effect, sparking concerns over fair revenue sharing and access to reliable news.

International Trade Week 2023: A Prime Platform for UK Businesses to Expand Globally

ITW 2023 returns with a compelling lineup of events and resources, offering UK businesses of all sizes the chance to enhance their international trade prospects and unlock new growth opportunities.

Exclaimer Unveils Refreshed Brand Identity

Exclaimer, the leader in email signature solutions, introduces a refreshed brand identity aimed at empowering users to maximize the potential of email communication.

Transforming B2B Marketing with Advanced Attribution Techniques: Crimtan Unveils Groundbreaking Approach

Crimtan introduces a groundbreaking Total Media Attribution model, revolutionizing B2B marketing strategies by leveraging diverse data sources and overcoming challenges posed by evolving technology and privacy concerns.

UK Independent Agencies’ Conference 2023 Returns to London with a Focus on Championing Independent Agencies

The UK Independent Agencies' Conference 2023 returns with a focus on championing independent agencies, offering delegates insightful discussions, networking opportunities, and a lineup of industry-leading speakers centered around the theme of "Champions in the Independent Agency World."

Optimism Returns to B2B Marketing as Budgets Grow and Generative AI Takes Center Stage, Finds LinkedIn Study

Global B2B marketing leaders are emerging from a challenging year with renewed hope as the sector experiences a shift in tides. According to recent...

Legal Marketers Aim for Client Retention Over Growth in 2023, Survey Finds

LexisNexis report finds small law firms shifting their growth strategies towards organic expansion and client retention, while emphasizing investment in marketing and business development over technology adoption.

Must read

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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