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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Industry updates

Alphabet Q3 Earnings Showcase AI Innovation for Marketers

Discover what Alphabet's Q3 2023 earnings report means for digital marketers and advertisers utilizing Google's advertising and AI capabilities.
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Tools, software and services

Yelp Utilises Neural Networks to Enhance User Experience and Business Value

Yelp's latest AI advancements: From improved search results to optimised ad matching. Discover the future of B2B marketing.
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Tools, software and services

SurveyMonkey Unveils “SurveyMonkey Forms”

Unveiling SurveyMonkey Forms: The future of efficient online form creation. Explore now.
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Tools, software and services

LottieFiles Partners with Canva to Introduce Motion Design Integration

LottieFiles teams up with Canva, unlocking a new realm of motion design. Explore the groundbreaking integration now!
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Industry updates

MediaLink Unveils The Marketer’s Forecast for 2024 at Advertising Week NY

Strategic advisory firm MediaLink has announced the release of their latest global study, "The Marketer’s Forecast 2024 (TMF24)." The comprehensive research, which surveyed over...
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Tools, software and services

Google Expands Passkeys for a Simplified Sign-in Experience for Users

Google expands use of passkeys: the future of secure and simplified online sign-ins. Say goodbye to complex passwords!
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Industry updates

Incentivised Offers Not Enough for Long-Term Brand Advocacy in UK B2B Markets Finds Survey

Explore 2023's customer loyalty trends. Find out why short-term incentives aren't securing lasting brand loyalty from SAP Emarsys insights.
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Tools, software and services

Asana Unveils Advanced AI Capabilities to Enhance Work Management Across Enterprises

Unlock smarter enterprise management with Asana's new AI capabilities. Enhance clarity, impact, and scalability across your organisation today.
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Must read

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...
Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
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