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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Google Ads Rolls Out New Features to Boost Holiday Shopping Performance

Google Ads Introduces New Capabilities Ahead of Holiday Shopping Season

The Rising Star of AI: ChatGPT Sways Job Market and Productivity

Explore the transformative role of AI in the job market, with a focus on B2B marketing. Understand the implications of ChatGPT on job cuts, productivity, content creation, and the human touch in AI-driven customer engagement.

Meta, Microsoft, and Alphabet’s Q2 2023 Earnings: A Mixed Bag for Digital Ad Revenues

The second quarter of 2023 bore witness to mixed outcomes in digital ad revenues for the tech giants. Meta emerged as the winner with...

Unity Trust Bank Launches New Brand Focused on Ethical Banking

Unity Trust Bank, an ethical bank based in Birmingham, has unveiled a comprehensive rebrand aimed at positioning itself as the go-to financial institution for...

New Coverage Reporting Tool Launched for PR and SEO Professionals

Coveragely is a new PR coverage reporting tool launched to help PR & SEO pros streamline reporting, improve productivity & cut admin time. Features visual reports, metrics integration, and team collaboration.

Key trends shaping the future of B2B marketing

This article explores key trends shaping the future of B2B marketing and provides insights to help marketers adapt strategies and leverage emerging tech and innovations.

Understanding the buyer’s journey in B2B marketing

This article explores the buyer's journey in B2B marketing, providing insights on key stages like awareness, consideration, and decision to help marketers guide and influence buyers.

TBD Media Group Launches Innovation and Disruption Leaders Campaign

TBD Media Group has launched the Innovation and Disruption Leaders campaign to highlight pioneers transforming industries through interviews and articles. The initiative aims to catalyze conversations around innovation and inspire future disruptors.

Must read

6 ways automation technologies are changing B2B marketing

No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.

The evolution of hyperpersonalisation: three ways to better use AI tools

The ability to process and crunch large datasets to identify nuanced customer needs gives marketers a leg up. 
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