The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
Explore the transformative role of AI in the job market, with a focus on B2B marketing. Understand the implications of ChatGPT on job cuts, productivity, content creation, and the human touch in AI-driven customer engagement.
Unity Trust Bank, an ethical bank based in Birmingham, has unveiled a comprehensive rebrand aimed at positioning itself as the go-to financial institution for...
Coveragely is a new PR coverage reporting tool launched to help PR & SEO pros streamline reporting, improve productivity & cut admin time. Features visual reports, metrics integration, and team collaboration.
This article explores key trends shaping the future of B2B marketing and provides insights to help marketers adapt strategies and leverage emerging tech and innovations.
This article explores the buyer's journey in B2B marketing, providing insights on key stages like awareness, consideration, and decision to help marketers guide and influence buyers.
TBD Media Group has launched the Innovation and Disruption Leaders campaign to highlight pioneers transforming industries through interviews and articles. The initiative aims to catalyze conversations around innovation and inspire future disruptors.
No longer just about email sequences or lead scoring, today’s platforms offer a breadth of capabilities that are reshaping how B2B marketers engage prospects, qualify leads, and measure performance.