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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Regulation and compliance

International AI Safety Summit Convenes to Address Responsible Innovation

International cooperation is spotlighting the need for ethical AI strategies focused on safety, transparency and shared values.
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Industry updates

Economic Downturn Challenges Brand Leaders More than Pandemic Peak

CMOs navigate economic challenges to ensure brand resilience. Discover their strategies and investment priorities.
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Marketing strategies

AI Advertising: A Comprehensive Analysis of Growth and Trends

Uncover the surge in AI advertising spend from 2022-2023 and the driving forces behind this trend.
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Tools, software and services

Drovo Secures £3m Funding to Enhance Digital Vehicle Topper Advertising in London

Drovo's £3m funding set to revolutionise UK's transit advertising. Learn more.
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Industry updates

UK Marketers Share Insights on AI Adoption and Challenges

Explore UK marketers' take on AI adoption, challenges, and opportunities in marketing
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Tools, software and services

Amazon Ads Unveils AI-Powered Image Generation and Enhanced Ad Tech Capabilities

Discover Amazon Ads' latest AI-powered capabilities and their potential impact on the B2B marketing landscape.
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Tools, software and services

Google Adapts Sales Strategies to Focus on B2B Marketing

Unveiling Google's new sales approach and the rise of Performance Max in B2B marketing.
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Industry updates

Aqueous Digital’s Marketing Director Honoured at Prolific North Marketing Awards

Discover Kristian Bentham's journey to 'Marketer of the Year' at the 2023 Prolific North Marketing Awards and Aqueous Digital's rise in the industry.
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Must read

Features

How to build a B2B content strategy that drives measurable results

B2B content strategy isn’t just about brand awareness –...
Features

Should content teams report into marketing or sales?

It sounds like a simple org chart question. But in practice, it cuts to the heart of one of the biggest tensions in B2B growth today: what exactly is content for?
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