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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

Webinar on Digital Transformation in B2B Marketing: Trends and Strategies

Funnl and Yo Marketing Agency will host a webinar titled 'Digital Transformation in B2B Marketing: Trends and Strategies'.
The Editor -
Industry updates

Gen Z and Millennial B2B Marketers Embrace Data and New Tactics

New research reveals significant differences between Gen Z and Millennial B2B marketers and their older counterparts.
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Marketing strategies

Quantity Versus Quality in Digital PR Links: Insights from Gareth Hoyle

Marketers and Digital PR professionals often debate the importance of link quality versus link quantity...
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B2B marketing news

Consumers Distrust “Human-Like” Technologies, Study Finds

Research reveals that users' trust in technology diminishes as it becomes more "human-like."
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Industry updates

Struggle for Skilled Staff: How Salespeople Can Level Up with Key Skills

Recent research highlights a significant challenge for UK SME to source skilled staff in sales roles.
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B2B marketing news

Agency Platform Wins Excellence in B2B Marketing Award at Global Pride Awards

Agency Platform has won the "Excellence in B2B Marketing" award at the 2nd Edition of the Global Pride Awards.
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Industry updates

SHOUT by UniTaskr Announced as TikTok’s First UK Marketing Partner Agency

SHOUT by UniTaskr has been awarded the first-ever TikTok Agency Marketing Partner Badge.
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Industry updates

Gen Z Calls for Greater Diversity and Inclusion in Marketing

Clear Channel UK has released a new study focusing on diversity in advertising and inclusive shopping experiences.
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Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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