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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

The Pitch 2025: Marketing Students Take on Creative Challenge with Dogs Trust

The Chartered Institute of Marketing (CIM) has launched its 2024/25 global student marketing competition.
The Editor -
Tools, software and services

Generative AI Awareness Reaches 83% in the UK, Environmental Concerns Rise

A new survey has revealed that 83% of UK adults are now aware of or have used GenAI tools.
The Editor -
Regulation and compliance

The importance of knowing where your sensitive data is stored

For many businesses, knowing the exact location of their sensitive customer data can be a challenge.
The Editor -
Tools, software and services

AI Voice Generator Market Set to Reach $20.4 Billion by 2030

The AI Voice Generator Market is projected to grow significantly, reaching USD 20.4 billion by 2030.
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Industry updates

False Memories Affect 15% of People Exposed to AI Deepfakes

Artificial intelligence and deepfake technology are creating new challenges in the modern information landscape.
The Editor -
Industry updates

Oxford Research Shows Positive Impact of Social Media on Adult Well-Being

New research has revealed that social media usage may have a positive effect on the mental well-being of adults.
The Editor -
Tools, software and services

AI-Powered Social Media Management App Seeks to Transform Marketing for 300 Million Micro-Businesses

Hookle has launched an app aimed at simplifying social media management for micro-businesses.
The Editor -
Industry updates

Conversion Benchmark Report Highlights Decline in Attention Spans and Conversion Rates

Unbounce has unveiled its 2024 Conversion Benchmark Report, presenting key insights into digital marketing.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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