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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Industry updates

CCW Digital Survey Highlights Key Challenges in Achieving Omnichannel Customer Experience

In September 2024, CCW Digital conducted a survey to analyse challenges, opportunities, and priorities within the field of customer experience. The study engaged leaders across...
The Editor -
Marketing strategies

Is TikTok actually worth it for my business?

Gareth Hoyle, Managing Director at Coveragely, explores TikTok’s potential for business growth.
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Industry updates

JBI Studios and Metia Merge to Offer AI-Driven Sales and Marketing Solutions

JBI Studios and Metia Group have announced their strategic merger, to fuel growth through AI-powered solutions.
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B2B marketing news

Digital Marketing Agency CCO Wins Top Honour at National Business Women’s Awards

The Chief Commercial Officer at Aqueous Digital was awarded gold at the National Business Women’s Awards 2024.
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Industry updates

Digital Self-Serve Channels to Process Over Half of Large B2B Purchases by 2025

A new report from Forrester projects that digital self-service will dominate large B2B transactions in 2025.
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Marketing strategies

A Free Guide to Digital Marketing for SaaS and B2B Tech Companies

Emerald Strategic Marketing released a guide to help tech companies refine their digital marketing strategies.
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Tools, software and services

AI poses threat to graphic design jobs in marketing, survey finds

A new report has revealed that 89% of graphic design professionals view AI as a potential threat to their role.
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Industry updates

SiGMA Europe B2B Awards Shortlist Announced for November 2024 Event

The organisers of SiGMA Europe have officially opened voting for the SiGMA Europe B2B Awards.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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