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The Editor

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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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Industry updates

Tech Trailblazers Awards 2024 recognise leading B2B startups

The Tech Trailblazers Awards, a globally recognised platform for the B2B technology startup ecosystem, has revealed its winners and runners-up for 2024. Now in its...
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Industry updates

Brandnation Transitions to Employee Ownership

Creative communications agency Brandnation has transitioned to employee ownership.
The Editor -
Industry updates

AI Training Dataset Market Expected to Hit $9.58 Billion by 2029

The global AI training dataset market is projected to grow at a compound annual growth rate (CAGR) of 27.7%.
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B2B marketing news

CIM and NIMN Announce Partnership to Advance Marketing Profession

The Chartered Institute of Marketing and the National Institute of Marketing Nigeria have unveiled a partnership.
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Marketing strategies

AI drives marketing transformation: Insights from Infosys CMO Radar 2024

A new report reveals that 73% of enterprises globally have implemented artificial intelligence (AI) in their marketing activities.
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Industry updates

Outdated CMS Systems Create Challenges for Major Brands During Key Holiday Period

A recent survey from enterprise tech provider Storyblok highlights significant frustrations among IT and marketing leaders.
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Marketing strategies

Podcast advertising overtakes traditional channels for brand discovery

Podcasts have become a prominent channel for brand discovery, surpassing TV, radio, and even social media.
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Tools, software and services

AI Adoption Surges as Enterprises Shift Customer Engagement Strategies

New research highlights a significant shift in how large enterprises approach customer engagement.
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Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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