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The B2B Marketer is the online destination for B2B marketing professionals seeking valuable insights, trends, and resources to drive their marketing strategies and achieve business success.
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B2B marketing news

Lusha unveils AI-powered tool to streamline sales prospecting

Sales reps spend up to 40% of their time prospecting, leaving limited time for relationship-building and deal closures. To tackle this inefficiency, Lusha has...
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B2B marketing news

Former IDHL marketing head launches B2B tech content agency

Andy Watson, former head of group marketing at IDHL, has launched Don’t Delete, a B2B tech content and marketing agency based in York. The...
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B2B marketing news

Usercentrics surpasses 100,000 B2B customers as demand for privacy-first marketing surges

Usercentrics, a European privacy tech company, has exceeded 100,000 paying B2B customers as brands accelerate their adoption of privacy-first strategies to comply with tightening...
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B2B marketing news

Kolsquare, SAMI launch carbon footprint calculator for influencer marketing

Kolsquare, a European influencer marketing technology company and certified B Corp, has partnered with climate analytics specialist SAMI to create an open-source tool designed...
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Guides

Nurturing customer relationships in B2B

Learn the top strategies to nurture B2B customer relationships. Discover best practices for establishing trust, personalizing experiences, retaining customers, and evaluating relationships.
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B2B marketing news

New report reveals key trends shaping B2B social media strategies

An Oktopost report reveals how B2B brands can optimize their social media strategy, with key insights into content performance, engagement trends, and lead generation tactics.
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B2B marketing news

Reech expands PR capabilities to enhance full-service marketing approach

Midlands-based agency Reech has expanded its PR services, combining traditional and digital strategies to help businesses enhance credibility, visibility, and engagement.
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B2B marketing news

Vidyard launches AI-powered Video Sales Agent to automate personalised outreach

Vidyard’s new AI-powered Video Sales Agent helps sales reps automate personalized video messaging, enhancing engagement and improving conversion rates.
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Must read

Features

9 common B2B event marketing mistakes – and how to avoid them

With September’s trade show season just around the corner, B2B marketers are deep in planning mode.
Features

Best tools for B2B event marketers: From booth planning to lead capture

In the UK’s 2025 B2B marketing landscape, in-person events...
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