UK-based B2B email marketing agency Acquirz has acquired Marketscan in a move designed to bolster Acquirz’s reach in the UK data and demand generation market.
Founded in 1982, Marketscan has long been a mainstay of the B2B database marketing industry, working with thousands of UK businesses over four decades. Its acquisition brings together two complementary firms with a shared focus on delivering insight-led data strategies that help businesses identify and engage the right customers.
“We’re ecstatic to welcome Marketscan into Acquirz,” said Chris Skinner, co-founder and director of Acquirz. “This partnership is a game-changer for us – it supercharges our market presence and boosts our ability to deliver powerful, scalable results for our customers.”
Co-founder Russell Wilmot added that the acquisition brings additional resources, talent and technology to support Acquirz’s existing capabilities. “It’s about providing smarter tools alongside people who truly understand their customers’ needs,” he said.
The combined business will offer a broader suite of data and marketing services, including managed B2B email campaigns, data enrichment, audience targeting, campaign planning and a self-service data platform. Clients will continue working with their existing account teams.
The deal marks a new chapter for Marketscan and expands Acquirz’s role in helping businesses scale their outreach with more precision and impact.
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