US-based media and analytics consultancy Net Conversion has introduced a series of AI-powered enhancements to its proprietary MarTech platform, Conversionomics, aimed at improving performance transparency, cross-platform measurement, and data activation in a fragmented media environment.
Launched in 2008, Conversionomics was originally developed as a data management platform capable of handling large-scale data ingestion and transformation. The latest update marks a strategic shift, repositioning the platform as an AI-enabled media enablement tool designed to support analysts and marketers with faster insights and automated decision-making.
AI agent delivers analyst-level insights directly in workflow tools
At the core of the new release is the “AI Insights Agent”, which delivers performance updates and anomaly alerts directly into analysts’ existing workflows – including Google Chat, Sheets, and email – eliminating the need for manual checks and dashboards. Net Conversion positions the tool as a “junior analyst” to complement human expertise.
“The goal is to empower every analyst with an AI assistant that flags opportunities in real-time,” said Brett Hughes, Chief Analytics Officer at Net Conversion. “It’s the next evolution in making data truly useful.”
Expanded measurement across connected TV and streaming audio
Alongside the AI updates, the platform now offers unified, platform-agnostic measurement across connected TV (CTV), streaming audio, and linear media. These enhancements follow Net Conversion’s recent acquisition of Elevate the Outcome, a specialist in performance-driven TV campaigns.
The platform’s measurement capabilities no longer rely on third-party aggregators, giving clients direct insight into performance across traditionally siloed media channels — a growing need as marketing teams seek end-to-end attribution across increasingly complex consumer journeys.
Addressing cookieless activation and data transfer
The updates also address one of the industry’s most pressing challenges: activation in a cookieless world. Conversionomics now supports secure first-party data transfers to media platforms for audience targeting and lookalike modelling. The platform integrates with conversion APIs and facilitates enhanced offline data imports to improve attribution accuracy.
A strategic shift for modern marketing
The enhancements aim to offer marketers a more intelligent and agile alternative to legacy data systems. According to Mandy Penn, VP of Marketing at Evermore Orlando, the evolution represents “a real departure from the standard practices and transactional limitations often associated with media today”.
Hughes added that the platform’s new positioning reflects a broader brand promise: “More intelligent marketing, less guesswork.”
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