LiveOne has entered a strategic partnership with voice technology firm Synervoz Communications in a bid to accelerate voice-enabled experiences and scale its growing B2B audio business.
The collaboration will leverage Synervoz’s Switchboard platform, which enables faster development of audio and voice features, such as voice search and shared podcast experiences. According to the companies, Switchboard reduces development time by up to tenfold, positioning the partnership to unlock more than 70 B2B opportunities across sectors including automotive, retail and media.
LiveOne, a US-based entertainment platform, has increasingly focused on business-to-business growth in recent quarters. It already operates nearly a $50 million annual run rate from recently launched B2B partnerships and says it has 75 more deals currently in the pipeline.
“This collaboration allows us to scale faster and more efficiently,” said Rob Ellin, CEO and chairman of LiveOne. “From voice search to social listening and shared podcast experiences, we’re making audio more interactive and connected.”
For B2B marketers, the move reflects a broader trend in the personalisation and interactivity of digital audio experiences, particularly as demand grows for embedded voice functionality in apps, vehicles and smart devices.
B2B audio push continues
LiveOne’s shift into B2B has gained momentum in recent months. In Q4 of its 2025 fiscal year, it closed two major deals: a $16.5 million agreement with Amazon and a separate contract worth over $25 million with a Fortune 50 company. A new partnership with Telly, a smart TV brand, was also announced earlier this year, enabling users to experience audio content on a secondary screen while watching video on the main display.
Now, the tie-up with Synervoz adds a powerful new layer of capability — allowing LiveOne to integrate voice features directly into native operating systems and hardware platforms.
“Entertainment is evolving, and voice AI is the interface of the future,” said Synervoz co-founder and CEO Jim Rand. “We’re working with LiveOne to create new ways to discover, experience and share music and podcasts — together.”
Bigger plays to come
LiveOne hinted that an even larger B2B deal is on the horizon, expected to launch in August. While details remain under wraps, the company says it could deliver up to 10 times the subscriber volume of its Tesla partnership.
For brands and B2B marketers watching the space, LiveOne’s strategy highlights the growing role of audio and voice in cross-device customer engagement — and the potential for partnerships that span consumer entertainment, enterprise tools and platform integrations.
Want the latest B2B marketing news straight to your inbox? Subscribe to our free weekly newsletter!
Interested in sales, marketing or business skills courses and training? Check out our training partner, Learning Room.
Whether you want to learn how to use LinkedIn, X or Facebook for marketing, or need to brush up on business skills like leadership, presentation skills or managing meetings, you will find something to enhance your professional skills with these on-demand courses.