Brandnation, the creative communications agency founded by Mary Killingworth, has transitioned to employee ownership through an Employee Ownership Trust (EOT).
Killingworth has sold a majority 75% stake in the business to the EOT while retaining a 25% minority share alongside Deputy Managing Director Eva Ringwood and Creative Director Joe Murgatroyd.
Under the new ownership structure, the agency’s leadership team will work in partnership with EOT employee representatives and an independent trustee to guide its strategic direction. The shift reflects Brandnation’s commitment to employee empowerment, stability, and a collaborative growth model.
The transition marks a significant milestone for the agency, which has operated for over two decades. Brandnation employees with more than 12 months of service are now eligible for profit-sharing, including part-tax-free bonuses, calculated based on their seniority, salary, and tenure.
Leadership on Growth and Values
Mary Killingworth highlighted the agency’s achievements in building long-term client relationships, crediting its success to a collaborative ethos and a focus on delivering measurable brand impact.
“Our philosophy, Creativity. Multiplied., reflects a dynamic and integrated approach to creativity that drives results for our clients,” Killingworth said. “The move to employee ownership is a natural next step, empowering our talented team and laying the foundation for an ambitious future.”
As part of its growth strategy, Brandnation is actively recruiting for senior positions in social, strategy, and content to strengthen its leadership team. Killingworth indicated that these hires would play a crucial role in the agency’s long-term plans.
In a recent development to bolster its leadership, Brandnation appointed Andrew Bloch as a Non-Executive Director. Bloch, an industry veteran, will support the executive team in driving growth across PR, influencer marketing, digital, and social media.
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