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GoodFirms Survey Reveals 87.7% of Businesses Engage in YouTube Marketing

GoodFirms has published its latest survey report to provide insights into YouTube marketing strategies.

Alphabet Q3 Earnings Showcase AI Innovation for Marketers

Discover what Alphabet's Q3 2023 earnings report means for digital marketers and advertisers utilizing Google's advertising and AI capabilities.

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Annual plans are dead: Forrester urges B2B marketers to embrace real-time leadership

B2B marketers clinging to traditional annual planning cycles are being left behind as geopolitical upheaval, economic instability and rapidly...
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Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.

Demandbase streamlines B2B go-to-market execution with new portal

Demandbase has launched a new Marketplace and Developer Portal designed to help B2B marketing and sales teams simplify go-to-market...

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Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.

Shaping the future of B2B tech marketing

The most effective marketing no longer simply generates interest; it guides decision-making, deepens relationships and helps brands earn their place as strategic partners.