B2B Marketer Header

Tag:X

When X didn’t mark the spot: and what it taught us

Widely touted as one of the worst rebrands in history, July saw Twitter followers say bye-bye to blue birdie and hello 'X', thus ending...

Navigating the New Terrain: How B2B Marketers Can Adapt to Social Media Platform X’s Recent Removal of Headlines from Tweets

How to adapt to social media platform X's changes with strategic B2B marketing approaches for maintaining audience engagement and content visibility.

Latest news

Galaxi celebrates fourth anniversary following rapid B2B expansion

Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
- Advertisement -spot_imgspot_img

Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Must read

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense