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B2B Marketer
News. Opinion, Actionable Advice
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Thought leadership
When X didn’t mark the spot: and what it taught us
Widely touted as one of the worst rebrands in history, July saw Twitter followers say bye-bye to blue birdie and hello 'X', thus ending...
Ed Plant
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October 19, 2023
B2B marketing news
Navigating the New Terrain: How B2B Marketers Can Adapt to Social Media Platform X’s Recent Removal of Headlines from Tweets
How to adapt to social media platform X's changes with strategic B2B marketing approaches for maintaining audience engagement and content visibility.
The Editor
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October 9, 2023
Latest news
B2B marketing news
June 13, 2025
Galaxi celebrates fourth anniversary following rapid B2B expansion
Launched as a boutique agency representing international travel brands in the UK and Ireland, Galaxi has quickly evolved into a prominent player in B2B marketing and events for the travel sector.
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B2B marketing news
June 12, 2025
Apollo.io bolsters leadership with new CMO and CRO
Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
Must read
Features
June 11, 2025
Why sales-marketing alignment is the key to modern lead gen
The most effective organisations no longer see alignment as a goal - they see it as the default.
Features
June 10, 2025
Best ABM & lead generation platforms for B2B marketers in 2025
Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense
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