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Thought leadership

When X didn’t mark the spot: and what it taught us

Widely touted as one of the worst rebrands in history, July saw Twitter followers say bye-bye to blue birdie and hello 'X', thus ending...
Ed Plant -
B2B marketing news

Navigating the New Terrain: How B2B Marketers Can Adapt to Social Media Platform X’s Recent Removal of Headlines from Tweets

How to adapt to social media platform X's changes with strategic B2B marketing approaches for maintaining audience engagement and content visibility.
The Editor -

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B2B marketing news

B2B marketers ‘boost automation investment’, but ‘fail to fully exploit platforms’

Marketing automation is now firmly established as a core component of B2B strategy, but many businesses are still struggling to unlock its full potential.
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B2B marketing news

Instagram doubles down on Reels as B2B marketers eye shifts in creator economy

As uncertainty continues to cloud TikTok’s future in the US, Instagram is accelerating its efforts to position Reels as a core part of its platform strategy.
Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.

Must read

Features

5 common ROI mistakes B2B marketers are still making

Measuring marketing ROI is crucial - yet many marketers continue to make similar mistakes when trying to prove the value of their efforts.
Features

Your CRM can help you hit a home run with Moneyball analytics

Remember Moneyball? Undervalued data, unconventional insights, big wins. Your CRM can do the same for B2B marketing.

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