Tag:X

Thought leadership

Widely touted as one of the worst rebrands in history, July saw Twitter followers say bye-bye to blue birdie and hello 'X', thus ending...

Ed Plant - October 19, 2023

B2B marketing news

How to adapt to social media platform X's changes with strategic B2B marketing approaches for maintaining audience engagement and content visibility.

The Editor - October 9, 2023

FeaturesJune 9, 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?

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Telecom operators must embrace AI-driven transformation to unlock new revenue opportunities in B2B, according to leaders at Huawei’s Carrier...

Florida-based ad tech agency Specificity Inc has launched a guaranteed B2B lead generation programme, aiming to shake up what...

FeaturesJune 9, 2025

As ABM has moved from novelty to necessity, simply "doing ABM" isn’t enough. The question now is: what separates the top performers from the rest?

FeaturesJune 4, 2025

By using the right tactics, you can identify who’s visiting, understand their interests, and convert more of them into qualified leads.