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B2B Marketer
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B2B Marketer
News. Opinion, Actionable Advice
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Webinar
B2B marketing news
Webinar explores youth marketing trends in higher education recruitment
The CMI, in collaboration with IDP Education UK, is hosting a webinar on emerging youth marketing trends.
The Editor
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December 12, 2024
Latest news
B2B marketing news
August 20, 2025
Apollo.io bolsters leadership with new CMO and CRO
Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
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Features
August 20, 2025
5 event tactics B2B brands should borrow from B2C
For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
B2B marketing news
August 19, 2025
B2B embraces influencer marketing as 82% tap creators
A new report from WPP Media’s The Goat Agency and Kantar reveals that 82% of B2B marketers are now incorporating influencer collaborations into their marketing strategies
Must read
Features
August 20, 2025
5 event tactics B2B brands should borrow from B2C
For years, B2B event marketing has lagged behind its B2C counterpart when it comes to creativity, atmosphere, and customer experience.
Features
August 19, 2025
The role of events in full-funnel B2B strategy
Events are evolving into full-funnel assets that can drive impact at every stage of the buyer journey - from brand awareness to deal closure.
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