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Features

Maximising LinkedIn video for B2B success

Businesses must move beyond simply posting videos and adopt a strategic approach tailored to audience expectations and platform behaviour.
James Groves -
B2B marketing news

Goldcast unveils Recording Studio to streamline B2B video and podcast production

B2B video content platform Goldcast has launched Recording Studio, a new solution designed to simplify the creation and distribution of branded video and podcast...
The Editor -
B2B marketing news

LinkedIn expands Wire video ad placements

LinkedIn is expanding access to its Wire video advertising programme, enabling more brands to place pre-roll video ads alongside content from premium publishers within...
The Editor -
Thought leadership

The power of user-generated content

Once seen as a side hustle, influencer marketing has become a veritable career for those capable of turning their online reputations into brand ROI.
Tom Wilson -
B2B marketing news

Video Emerges as a Key Driver in B2B Influence

In the evolving landscape of B2B marketing, video has emerged as a crucial tool for influencing buying decisions.
The Editor -
Thought leadership

Why doubling down on video content is more critical than ever

In the age of creative potential of AI, there is a countervailing force in audiovisual media: authenticity.
Dan Brooks -
Tools, software and services

Overcast HQ Introduces Revolutionary Generative AI Solutions for Video Asset Management

Overcast HQ has unveiled groundbreaking Generative AI capabilities designed for video asset managers.
The Editor -
Marketing strategies

Videobot: Revolutionizing Marketing with Innovative Video Chatbots

Explore Videobot's journey in revolutionizing digital marketing with their innovative video chatbot technology, a recent winner of the Creative Young Entrepreneur award
The Editor -

Latest news

B2B marketing news

Havas boosts B2B presence with Ireland expansion

Havas is set to deepen its B2B marketing capabilities with the Irish launch of Ledger Bennett, the UK-founded agency...
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Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
B2B marketing news

TMPR strengthens senior team with new PR & communications lead

B2B PR and marketing agency TMPR has appointed Steve Lambert as its new PR & communications lead, marking a...

Must read

Features

Is ABM replacing traditional B2B lead generation?

In the ever-evolving world of B2B marketing, few topics spark as much debate as the role of account-based marketing (ABM) in today’s lead generation ecosystem.
Features

7 emerging trends for the next generation of martech

The next generation of martech isn’t about adding more - it’s about refining, connecting, and getting smarter.

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