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When X didn’t mark the spot: and what it taught us

Widely touted as one of the worst rebrands in history, July saw Twitter followers say bye-bye to blue birdie and hello 'X', thus ending...

Navigating the New Terrain: How B2B Marketers Can Adapt to Social Media Platform X’s Recent Removal of Headlines from Tweets

How to adapt to social media platform X's changes with strategic B2B marketing approaches for maintaining audience engagement and content visibility.

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Apollo.io bolsters leadership with new CMO and CRO

Apollo.io, the AI-driven sales intelligence platform, has announced two senior appointments as it enters a new chapter of growth.
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Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

LinkedIn unveils new influencer marketing guide for B2B brands

LinkedIn has released a new resource aimed at helping B2B marketers tap into the growing power of influencer partnerships on the platform.

Must read

Why sales-marketing alignment is the key to modern lead gen

The most effective organisations no longer see alignment as a goal - they see it as the default.

Best ABM & lead generation platforms for B2B marketers in 2025

Explore a comparative review of five top platforms shaping ABM and B2B lead generation in the UK: Terminus, Demandbase, Cognism, Apollo, and 6sense