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Wargaming and SplitMetrics: The Power of Seasonal Visual Optimisation

In a recent collaboration with SplitMetrics, Wargaming increased organic conversions by optimising seasonal screenshots.

Research Reveals Impact of Icon Design on App Success

Recent research has uncovered the significant influence that icon design can have on app performance.

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7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.
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B2B marketers urged to streamline pipeline generation

B2B marketers are being advised to focus on fewer, high-impact strategies to drive pipeline growth in 2025, as data...

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.

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7 marketing metrics that matter most in 2025

Focusing on vanity metrics (like social media likes or raw website hits) won’t cut it.

The role of predictive analytics in measuring B2B marketing success

Predictive analytics is rapidly becoming a cornerstone of B2B marketing measurement.